Marketing Guerilla

The Offer

• Strong opportunities to progress your career
• Fantastic work culture
• Opportunity to make a positive impact

The Job

You will be responsible for :

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Driving performance marketing via SPECIFIC_EXPERIENCE.
• Planning and executing viral marketing campaigns across a range of social media platforms.

The Profile

• You have at least 2 years experience ideally in Digital Marketing within Financial Services and Media & Entertainment industry.
• You have working knowledge of outbound, cold email and linkedin outbound
• Experience within would be a strong advantage.
• You are a strong networker & relationship builder
• You are highly goal driven and work well in fast paced environments
• go-getter that is relatively familiar with marketing.
• Must have experience with social media marketing / general marketing, any of these functions are welcome:
• Google / Meta Ads PPC (with Conversion rate optimization experience.)
• Facebook / Reddit marketing (posting on Reddit / Facebook, organic marketing.)
• Affiliate / influencer marketing (experience creating UGC or managing influencers in that domain.)
• Cold Calling (has experience with sourcing cold calling leads, or has just generally done them.)
• Cold Email (has experience with cold email marketing, or maybe is aware of tools.)
• Lead Generation (has used Apollo, Hunter, ZoomInfo, or any combination of these to prove accurate funnels.)

The Employer

Our client is a personal finance website created to inform and inspire both physicians and our patients with insightful writing from a physician who has attained financial independence and the ability to retire early. The site has a triple aim to leave visitors enlightened, educated, and entertained.