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Marketing Communications Manager

Il y a 6 mois

IssylesMoulineaux, France Accor Temps plein

Company Description

Raffles  is a brand among the Accor group. In most of its locations, Raffles has a long history of making the most of major landmarks, embedded in the local heritage of each country. Raffles Hotels create a well-balanced bridge between local communities, heritage, and the environment. Through the Raffles brands, the historical buildings enjoy a new life thanks to renovations that helped create refreshed luxurious accommodations that benefit from a better sustainable performance thanks to their new eco-design. These sensitive, high-quality, and sustainable repairs and enhancements are provided by the brand in areas of high historic significance.


Job Description

 Marketing Communications Manager 

Maintains good working relationships with local and international media Maintains current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors Executes media placements for hotel through news releases and personal contacts Develops business and leisure travel promotions and release to press and/or target audience Explores valuable media trades where appropriate Serves as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations Maintains photo/electronic library of hotel ExCo and all other aspects of hotel Maintains and update hotel’s website and hotel’s pages on RHR website Arranges photography of VIP guests and maintain archives Submits stories/photos to media and RHR regularly Monitors news coverage and circulate internally Maintains updated hotel press kit to include news releases, ExCo biographies & photos Assists Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.) Assists Director of Food and Beverage in development and production of signage, menus, and other F&B collateral materials Monitors all printed materials for adherence to corporate identity standards Coordinates all special events and promotions and ensures maximum publicity (example: Artist Series, Bartender Series, Classical Music Soirees, Media Events, Garden Tree Lighting Ceremony, Festive Events, Launching Events, and other) Establishes PR & Communications programs that will benefit and support sales and F&B strategies and initiatives Evaluates request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates Coordinates joint fundraisers and other community promotions Serve as hotel’s representative on major civic or community programs Assist with creation and implementation of local, regional and international advertising Conduct regular department training – with focus on employees’ career development Contribute to employee newsletter, announcements and other printed materials published by Human Resource department Attain awards and accolades. Target hotel and F&B recognition through a diligent awards action plan and track progress throughout the year to ensure that the targeted awards and accolades are achieved. Actively promote the existing awards and accolades to gain more exposure for the hotel and food and beverage. Support and drive positive internal Public Relations working together with the T&C Team, ensuring that colleagues are aware of all the great things happening at Raffles Maldives . Communicating achievements to Accor so that Raffles Maldives is featured in Accor communiqués and other communication channels Continuously find ways to expand the database and develop a wider audience that can be reached for Raffles promotions and news. Provides guidance to the Digital Marketing Specialist, attends the Digital Marketing Weekly meeting and supports to drive digital initiatives and goals Collaborates seamlessly with the External PR Agency and communicates effectively, making sure the full value of the external agency is received, leveraging the strengths of the PR Agency and using them to full advantage Guides and supports the members of the Marcom team creating and following a development plan for each colleague
Qualifications
Ability to evaluate and improve the congruency between value commitment, words and own leadership behaviours Ability to be aware of one's own state of mind, to remain calm under stress and to talk positively of the business, team members and stakeholders across all situations Confidence when dealing with complex issues Ability to demonstrate authenticity and openness in all interactions Commitment to ethics Genuine service passion: finding joy in creating great experiences for others Commitment to self-development and interest in the development of others Ability to collect objective data, analyse them to create strategies, and implement plans or programs to deliver desired results Ability to communicate with positive impact in both speaking and writing Ability to use digital technology to manage the business effectively

QUALIFICATIONS

Sound luxury hotel marketing communication knowledge High computer literacy Diploma or degree in communication science, general management or hotel management
Additional Information

Competencies

Good interpersonal skills with ability to communicate with all levels of colleagues. Service oriented with an eye for details. Multicultural awareness and able to work and thrive within a culturally diverse environment. Good presentation and influencing skills. Flexible and able to embrace and respond to change effectively. Ability to work independently and has good initiative under dynamic environment. Self-motivated and energetic. Leads to constantly improve the guest and colleague service experience. Leadership skills required – collaborative, enabling, and entrepreneurial. Demonstrates sophistication, humbleness, personality, charisma, confidence, professional etiquette and competencies.