Audience Marketing Cloud Specialist

Audience Marketing Cloud Specialist (H/F)

Full-time

Company Description

As the preferred partner for window and door automation, Somfy is committed to inspiring new and better ways of living for all. Better ways of producing, consuming, and housing that we must imagine together around the world in order to inhabit our planet in a more virtuous and permanent way. Acting for better ways of living means fostering the alliance of a sustainable economic model with environmental protection and self-fulfillment for everyone.

As a French, family-owned, and independent group, in continuous growth since our creation, we have been world leaders for 50 years and pioneers in home automation. innovation continuously guides our work and guarantees the excellence of our solutions.

We are present in 59 countries, with eight production sites and 17 R&D centers. We are pursuing an ambitious industrial strategy based on “Smart Living” and the value we bring to our customers.

We are committed to reducing our environmental footprint every day. Today, more than 60% of our products are eco-designed, and all will be by 2030. At the same time, we have implemented a responsible purchasing policy that prioritizes local suppliers.

We are deeply committed to the well-being of our 6,880 employees, we promote their sustainable employability by promoting internal mobility and developing their skills. We foster diversity and inclusion by building on our strong corporate culture.

Job Description

Main mission:

Optimize SOMFY Group brands’ audience & prospects database management by implementing growth strategies and precise segmentation tactics, ensuring data integrity, security, and support Business Areas team in enabling targeted campaigns for enhanced marketing efficacy and audience engagement.

Activities:

Brand Experience department at SOMFY Group, is seeking an Audience Marketing Cloud Specialist with a strong focus on marketing automation, and customer audience growth and optimization.

The ideal candidate is an expert in Salesforce Marketing Cloud and marketing automation tools, skilled in managing multi-channel and multi-brand customer audiences and has experience liaising with internal and external business partners. The Audience Marketing Cloud Specialist will play a crucial role in shaping SOMFY Group's marketing automation strategies and tactics.

As an Audience Marketing Cloud Specialist at SOMFY Group, you will be responsible for:

1. Audience Growth and Acquisition/Activation:

Develop and execute strategies for audience growth and acquisition/activation across multiple digital platforms. Co-build campaigns with Business Area Marketing teams. Continuously monitor and analyze audience performance metrics to optimize strategies.

2. Marketing Cloud and Prospects Database Management:

Ensure the company's prospects database is regularly updated, refreshed, and reviewed in compliance with data privacy regulations. Maintain database security measures to safeguard sensitive customer information. Verify and maintain records accuracy, preventing duplicates and inconsistencies.

3. Audience Segmentation:

Support the creation of audience segments based on campaign criteria and objectives. Collaborate with the Business Area marketing teams to identify specific target segments for personalized campaigns. Utilize Marketing Cloud to implement and manage data segmentation.

4. Compliance and Data Privacy:

Ensure compliance with data protection regulations and industry best practices. Implement and maintain data privacy policies and procedures.

5. Teamwork and Collaboration:

Collaborate with IT and other Business Partners and stakeholders in key departments to ensure the seamless integration of Marketing Cloud with existing systems and processes. Support the SOMFY Group multi-brand and multichannel approach, and translate business needs into technical database improvements. Support Business Areas local Marketing teams in building Marketing Cloud expertise, liaise with them to understand their specific marketing needs and align strategies with their objectives, in accordance with Group strategy, project portfolio and delivery. Foster a culture of teamwork and knowledge-sharing to maximize the impact of marketing initiatives.

Qualifications

To be successful in this role, you should possess the following qualifications and skills:

Bachelor's degree in Marketing, Data Science, or Data Engineering. Proven experience in audience marketing, database management, marketing automation and/ data segmentation. Experience with Salesforce Marketing Cloud and/or other CRM systems. Salesforce Trailhead Certifications and/or Trails. Skilled with SQL, HTML and AMPscript. Other programming languages are a plus. Strong analytical and problem-solving skills. Excellent attention to detail and data accuracy. Knowledge of data privacy regulations and compliance. Effective communication and collaboration skills. Professional proficiency with English and French. Any other language is a plus.

Additional Information

Location : France, Italy (working remotely with regular travels to Cluses and/or BA offices).

The protection of our candidates’ personal data is a commitment of Somfy Group. We therefore ask any candidate to submit their application to us exclusively via our secure system, and not by email or postal.

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