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Senior Manager, Marketing, Hematology, 8 month contract
il y a 1 mois
Job Description
General Summary:
The Senior Manager, Marketing in Hematology in Cell & Gene Therapy will support the delivery of the marketing strategy by overseeing development of HCP and/or patient and caregiver tactics, and ensuring those tactics are delivered to customers effectively and monitored for effectiveness. As a people manager within the organization, this role may have financial accountabilities and human resource responsibilities for assigned staff.
Key Duties and Responsibilities:
- Develops and updates marketing materials which are aligned with marketing strategy and business objectives (including branded websites, interactive visual aids, sales brochures, etc.)
- Enhances customer engagement by ensuring marketing pieces have been uploaded to the CRM platform, administering speakers programs, coordinating conference activities (including promotional booths, conference materials)
- Analyzes complex digital and print material usage metrics for performance reporting and assessing needs for future updates across brands
- Manages agency partners to ensure budget is not exceeded and timely deliverables are executed
- Collaborates with brand leaders to ensure metrics are in place to measure the impact of tactics in field
- Leverages knowledge of best practices to develop key marketing insights
- Manages and develops a team and adapts departmental plans/priorities to meet short-term team objectives
- As a people manager within the organization, this role may have financial accountabilities and human resource responsibilities for assigned staff.
Knowledge and Skills:
- Ability to understand the target market at a high level
- Broad understanding of regulatory rules and regulations
- Ability to understand all elements of brand strategy and role in executing that strategy
- Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
- Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
- Strong knowledge of MS Office applications, including PowerPoint, Excel and Word
- Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
- Experience managing and developing others
Education and Experience:
- Bachelor's degree in marketing, business, scientific area, or related field
- Requires experience or the equivalent combination of education and experience
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