Senior Marketing Manager

**You. Better. With Alan.**
Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.


**Our mission:**
Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.


By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities.


**We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members.**
**How we work: our Leadership Principles**

- **Mission is the Boss**
— We think long-term and are methodical optimists who take risks, seeking our mission's success above all else.
- **Distributed Ownership**
— Accountable enlightened despots: everyone owns their decisions and results.
- **Radical Transparency**
— All information is accessible and written-first, so everyone can make the best decisions asynchronously.
- **Always Growing**
— Direct, positive, and caring feedback, combined with self-growth ownership.

**⭐️ The Senior Marketing Manager SMB role ⭐️**
**Our Small and Medium Business (SMB) segment represents half of Alan's portfolio.**
You'll own the complete engagement and retention strategy for thousands of companies: from first engagement through renewal.


This role combines
**strategic ownership with hands-on execution.**
You'll define the segment strategy, build scalable email programs, and drive measurable impact on engagement, product adoption, and churn reduction.


**Key responsibilities**
**Strategic planning**

- Strategy: define the end-to-end engagement strategy for admins, identifying key needs, pain points, and prioritise initiatives both short-term and long-term
- Audience intelligence: maintain continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies

**Data**

- Data: continuously improve tracking and analytics, set targets and KPIs for engagement
- Performance monitoring: deliver regular performance reporting and insights on campaign effectiveness

**Cross-functional collaboration**

- Influence product roadmap: surface segment-specific feature requirements and align product evolution with admin needs
- Cross-functional partnership: collaborate with Product, Design, Data, Sales and regional teams to ensure consistent execution across markets

**Projects you’ll work on**

- Renewal ownership: shape the renewal strategy - define the pitch, determine the right balance between personalization and scale, and ensure solutions work across markets while meeting technical constraints
- Engagement campaigns: design and execute year-round campaigns (medical inflation, prevention, contract management etc.) and lead go-to-market for major product launches
- Innovation & scale: drive initiatives to globalise email stack and content strategy; explore new channels (e.g., voice AI, in-product notifications)

**⭐ Is it you we're looking for? ⭐**
**You may be a great fit at Alan if you have/are:**

- 5 years experience in lifecycle marketing, email marketing, Product Marketing or CRM marketing
- Genuine passion for email as a craft: you love segmentation, A/B testing optimisation, and building scalable email systems
- Strategic thinker with strong execution skills: comfortable moving from strategy to hands-on campaign building
- Data-driven decision maker: comfortable analysing performance data, building dashboards, and using insights to iterate
- Customer-centric: you regularly talk to customers and use their voice to inform your work
- Entrepreneurial mindset: self-starter who thrives in a fast-moving environment and can manage ambiguity
- Strong collaborator: able to influence cross-functional teams (Product, Design, Data, Sales) and work across geographies
- Full French and English fluency (written and spoken)

For this opportunity, we are aiming to hire within the C1-D level range of our salary grid.


**🙌**
**Perks & Benefits**
At Alan, we believe that
**being in good health is a basic need**
, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are
**happy, efficient and spend only high-quality time**
with co-workers.


**Therefore, we offer:**

- **Fair rewards**
. Generous equity packages complement your base salary, for permanent contracts only.
- **Flexible Office**
. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
- **All the tools you need**
. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
- **Flexible vacation policy and flexible working hours**
. Organize your time as you wish.
- **Delightful healthcare insurance:**
Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
- **Transport**
. Country-specific commuter benefits.
- **Learning & Training opportunities**
. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
- **Personal growth through coaching**
: At Alan, coaching isn't just a perk -
it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential.
**Learn more about our coaching culture**
**.**
- **Parental leave**
. Extended parental leave for all new parents, for permanent contracts only.

**Important note: we hire people, not roles.**
If you're excited about this opportunity but don't check every box,
**we'd love to hear from you.**
Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.


**If you identify yourself as a woman**
: Did you know that research shows women often apply only when meeting 100% of requirements?


**Remember, this is just a guide, not a checklist.**
We'll be thrilled to receive your application


🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.