IDS Strategic Marketing
il y a 4 semaines
IDS Strategic Marketing & Customer Education Head page is loaded IDS Strategic Marketing & Customer Education Head Apply locations Paris La Défense posted on Posted 14 Days Ago job requisition id JR008670
With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that spans the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermo-cosmetics, and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body’s largest organ – the skin – meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we’re in shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Job Title : Integrated Dermatology Strategy (IDS) Strategic Marketing & Customer Education Head
Location : Paris La Défense (France)
Job description:
You will lead strategic marketing management, execute its programs in collaboration with relevant internal and external stakeholders.
You will implement policies to align and drive market objectives including brand portfolio growth, consumer & patient penetration & retention and P&L margin development, including launch and positioning of products/services in market with focus on creating a sustainable competitive advantage to enable future profitable growth for the business.
You will have a team of marketing managers, customer education and DMOS & transparency experts.
You will report directly to the General Manager France.
Key responsibilities:
Formulate marketing strategies, budget, and ensure pull through of customer-centric programs and services across all BUs to drive & leverage Galderma’s IDS (Integrated Dermatology Strategy) in line with overall company guidelines.
Drive differentiation for the brand/service offering to reach market objectives including brand portfolio growth, consumer & patient penetration and retention whilst ensuring proper P&L margin development.
Formulate strategies to choose the right customer, build relationships with them and create a competitive advantage. Strategies not only developed at brand/BU level, but also under the umbrella of the IDS strategy to advance both GAIN and SKIN programs.
Communicate strategic marketing leadership position and vision/strategy aspiration to customers and internal stakeholders.
Steer marketing of the products and brand to consumers & patients, within compliance guidelines, direct creation and deployment of marketing campaigns leveraging global campaigns/tools/deliverables to a maximum hereby avoiding duplication and/or inefficiencies.
Drive the creation and leadership of a consumer/customer-centric marketing organization to ensure long term brand loyalty.
Develop a strategy to cope with competitors, identifying market opportunities, developing, and commercializing new products and services, allocating resources among marketing activities, and designing an appropriate organizational structure to ensure the performance desired is achieved.
Lead and manage activities related to positioning of marketing efforts in relation to: extend of product diversity and geographic coverage, number of market segments (ensure implementation of strong targeting and segmentation), preferred marketing channels, role of branding, role of quality, role of training (internal and external).
Drives the forecasts of the brands (incl. per SKU level) as well as the ABPs and eventual LRRs, in collaboration with relevant stakeholders.
Lead and manage activities related to customer education, congress organization, health authorities’ declarations (DMOS, transparency) with your team.
Skills & Qualifications
Master’s Degree, MBA or equivalent.
More than 10 years at leadership / strategic position across Pharmaceutical Industry and/or Medical Aesthetics
Previous marketing experience incl. understanding of local market landscape and trends
Strong influencing and collaboration skills to partner with key internal stakeholders
Professional level in French and English
What we offer in return
You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. In addition, we want to ensure our commitment towards equity and inclusion by offering a competitive and fair compensation with a bonus structure and benefit package. You become part of a hybrid culture to ensure innovation and collaboration together with the right work-life balance. You will have a development plan, during which a personalized career path will be established, and you join a growing organization that believes in ownership from day one where everyone is empowered to grow and to take on accountability.
Next Steps
Please send your CV in English and after positive review, a first virtual conversation with Talent Acquisition will take place (FYI: just need to upload CV, can ignore the manual fields requested after uploading CV)
The next step is a virtual conversation with the hiring manager
The final step is a panel conversation with the extended team.
Our people make a difference
At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
About usGalderma is the world’s largest independent dermatology company, present in approximately 100 countries. Since our inception in 1981, we have been driven by a complete dedication to dermatology. We deliver an innovative, science-based portfolio of sophisticated brands and services across Aesthetics, Consumer Care and Prescription Medicine. Focused on the needs of consumers and patients, we work in partnership with healthcare professionals to ensure superior outcomes. Because we understand that the skin we’re in shapes our life stories, we are advancing dermatology for every skin story.
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