WAVEMAKER | Global Communication Planning Director B2B
il y a 4 semaines
Description Position at Wavemaker
About Wavemaker: We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you. Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
- Deep knowledge we have of our clients’ business
- Confidence to challenge what’s gone before
- The support to go further than we thought possible
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com , Twitter, and LinkedIn
Role purpose:Working in close collaboration with Global Communication Planning Lead, you will be responsible for leading media strategies and planning across one key global account – for whom B2B and Corporate Communications have been identified as key sources of business growth. You will be leading the development of global campaigns and brand activations, working with key media partners / publishers, and local teams. You will be working on a key Global French client in the financial services category across 20+ markets across Europe, Asia, Africa, and North America.
Key responsibilities:- Develop best in class media strategies and plans to effectively reach specific audiences
- Partner with Global Comms Planning Director on B2B and Corporate Communications verticals: development of global strategies, frameworks, guidelines, and recommendations
- Demonstrate expertise of B2B segment and thought leadership with the client and internally
- Build strong client relationships and champion understanding of our client’s business objectives and strategies
- Elevate insights and data (audience data, research, econometrics, competitive, etc.) to provide sound strategic, consumer-insights driven media recommendations
- Build a strong network of media partner relationships – both with established, new, and upcoming media partners to test
- Ensuring proper execution of communication plans:
- Monitor campaigns roll-out at the global level and proactively, consistently update Global Comms Planning Director and (if appropriate) client contact(s)
- Maintaining an accurate flow of media activity
- Coordinate and collaborate with channel planners and traders
- Project manage and drive campaign learnings and insights
- Constant liaison with local teams, ensuring consistent and best in class implementation of campaigns
- Partner with Account Manager to drive projects forward. Help Account Manager develop expertise and competencies in the sector.
- Maintain collaborative, productive working relationships with the client’s creative agency partner. Compile and validate creative specs and ensure deadlines are met.
- Manage media plans approvals, authorizations, and PO requests
- Prepare data for reporting and analysis. Identifies learnings and creates best practices for both the internal team and client on the vertical
- Providing timely and accurate delivery of all work
- Demonstrate a desire to create improvement and better outcomes through innovation / approaching things in new ways
- Contributing to an environment that thrives on bringing innovation and new thinking in everyday work
At least 8+ years of related media planning/communications planning experience / understanding of media and digital fundamentals.
Experience of working on global / regional clients (+ ideally a local experience) with mandatory experience of working on major B2B clients (tech, finance, etc..) or large global clients with activities in B2B and B2C
A passion for everything media and advertising, coupled with a continued desire to expand your knowledge
Problem-solving skills and ability to think outside of the box for creative solutions
Ability to work within a team, handle multiple assignments and meet tight deadlines
Diligent and attentive to detail, with clear and proven organizational skills, able to listen, learn, and put into practice
Excellent communication skills
Demonstrate ambition by keeping abreast of industry trends through trade news, industry workshops / seminars and tracking current events
Foster inspiration through appropriate participation in team, agency, and industry initiatives
Fluent in French and English (written and spoken)
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