B2B Marketing Director

il y a 4 semaines

Paris, France AVIV Group Temps plein

Job Description

We are open to hire candidates either in Berlin, Brussels or Paris


Position Overview
We are seeking a dynamic and results-driven Marketing Director to lead our B2B
marketing efforts across Europe. The ideal candidate will have a proven track record in
developing and executing comprehensive marketing strategies to drive customer loyalty
and affiliation to our brands driving revenue growth through customer acquisition,
retention and upsell in the business-to-business (B2B) market.

Within AVIV, it’s focused on intermediary, lead management, partners and events. This role will report to the Chief Commercial Growth Officer.


In this role, you will have the following responsibilities:

Leading leaders to ensure a comprehensive B2B strategy across Europe with a focus on our main brands Immowelt, GroupeSeLoger, MeilleursAgents and Immoweb Develop and implement integrated marketing strategies to target B2B audiences using data-driven insights to measure and adapt effectiveness. Collaborate with cross-functional teams (including Sales and Brand & Comms) to ensure marketing initiatives deliver on lead generation, customer acquisition retention and upsell objectives. Lead the creation of marketing plans and budgets, including campaigns, partner events, digital marketing, and traditional advertising - investing and controlling spend to maximise ROI. Outline and own messaging to tailor messaging and deliver value at each touchpoint of the customer journey. Oversee the development of marketing collateral, ensuring consistency in messaging and brand representation. Role modelling #customerobsessed value, analysing market trends, competitor activities, and customer behaviour to identify growth opportunities. Manage and mentor a marketing team, fostering a culture of creativity and innovation.

Qualifications

Qualifications

Proven experience in a senior marketing role focusing on B2B within an international scope. Experienced in leading teams across Europe and building a comprehensive B2B strategy - driving effectiveness for multiple local (vs. 1 global) brands is a plus Strong strategic thinking and analytical skills with the ability to translate insights into actionable plans. Demonstrated success in developing and executing multi-channel marketing campaigns on an international level. Powerful communication and interpersonal skills. Fluency in English AND either German, French or Flemish. Experience in a recurring revenue or subscription business (including classifieds) is a plus.

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