Field Marketing Manager

il y a 1 mois

Paris France WatchGuard Technologies, Inc. Temps plein

WatchGuard embraces a Flexible Work Philosophy. Most of our employees can choose to work from the office, at home, or any combination of the two. We’ve built a global workforce of outstanding team members and a flexible culture built on trust, collaboration, and belonging.


A Day in the Life 


No two days are ever the same in the life of a Field Marketing Manager. One day you could be focusing on organizing industry events or trade shows and all the vital logistics, and the next you are looking to optimize digital ABM campaigns for specific segments or leading the communication of key announcements. In the morning, you spend the first hour or so checking emails and actioning anything that's necessary for the day and week. Working with different internal and external partners your day will include various meetings to get updates about the various projects and make sure everyone is running to schedule. Usually, one or two of those meetings are with your key partners and distributors to brainstorm on co-marketing initiatives, discuss their ongoing activities or review joint initiative performance. You spend time in the day to supervise and report on the success of the campaigns you are working on. 


About the position 


The Field Marketing Manager is responsible for developing and executing local and sector-focused marketing programs that drive business results in France.  

The marketing plan you will own needs to start with a clear view of country segmentation, an alignment with sales strategy and to demonstrate a solid understanding of local market trends within specific product lines and customer market segments. You will be responsible for rolling out processes to ensure the development, delivery, implementation, and successful results of marketing programs, maintain quarterly and annual activity management and reporting, and act as a proactive member of the WatchGuard sales and marketing team. 

You will regularly meet with partners and distributors to agree on effective regional co-marketing programs to ensure organic growth and profitability, and increase partner recruitment, cross sell opportunities and channel retention based on regional needs and financial goals.  


Key responsibilities

Lead all elements for execution of the marketing plan including events, webcasts, local communications, partner recruitment, cross sell initiatives and end user lead generation on top of brand awareness/thought leadership.Align closely with Field Marketing Management and Sales organizations and provide regular updates on regional plans, weekly activity calendar, marketing initiative results and return on investment.You will also be responsible for executing marketing campaigns to improve field engagement through our ABX toolset to drive targeted channel recruitment, increase cross-sell and channel retention as well as individual partner growth.


Budget Management

Accurate budget managementOwnership, management, and reporting of MDF/COOP spend based on local channel business scheme.Review and gain approval for all expenditure plans on a quarterly basis from managementResponsible for planning and reporting of marketing budget, accrual, and expenditure.


Communication

The Field Marketing Manager will work together with HQ corporate marketing teams to support roll-out of corporate campaigns across the regions and is responsible for ensuring consistency in the corporate brand, messaging, and identity at a local level.You will be responsible for downstream communication to the WatchGuard sales force and reseller community on channel strategy, product, and campaigns.Partner with the Corporate PR team and PR agency to align, influence and execute PR and social media activities – both organic and paidDevelop local success stories and case studies whilst following appropriate process management.Proficiency in social media tools including ability to convert corporate messaging to social messagesPublish at least one weekly blog post through internal systemTranslation review and localization of corporate assets


Events

Research key virtual and face-to-face events appropriate for end user lead generation, partner recruitment and/or brand awareness/thought leadership.Execute local trade shows, industry events, roadshows, and any sponsored events whilst working closely with sales managers – and local partners if appropriate, to provide them with all appropriate materials, presentations, and content they need. This also includes appropriate event vendor management & coordination.Maintain event calendar


Channel

Promote the effective use of turnkey marketing campaigns and develop meaningful, measurable programs for the recruitment of new resellers. Also assist sales team in the development of cross-sell initiatives to help develop existing WatchGuardONE partners.Quarterly management of all channel programs and budgets in agreement with country manager and appropriate local channel account managerTrack lead flow to ensure the appropriate sales reps are following up on marketing activities on a timely mannerMaintain reports on partner and distributor activity by partner/type


Requirements

Experience developing and implementing field marketing plans that include measurements of success combined with some strong Channel Marketing expertise.Self-motivated, highly organized, detail oriented and a strong sense of accountability, teamwork and passionValidated ability to meet deadlines and ability to work in a fast-paced work environment.Strong project management skillsProficient in English and FrenchExperience with ABX tools and other digital tools driving digital transformation., database management, marketing automation tools and CRM toolsPrior experience with technology, cyber security solutions is a plusAbility to build relationships with peers, resellers and end customers.Able to travel up to 50% (mostly within the country) when requiredMinimum of 5 years prior experience in marketing or channel marketing



Why Work for WatchGuard?


WatchGuard is a global leader in network security and intelligence, advanced endpoint protection, multi-factor authentication, and secure Wi-Fi. Our award-winning products and services are trusted worldwide by more than 18,000 security resellers and service providers to protect more than 250,000 customers. Our technology keeps our customers ahead of increasingly sophisticated hackers and has fueled record revenues at WatchGuard.

 

WatchGuard is headquartered in Seattle, Washington, with team members working remotely and in offices worldwide.

 

Our company culture places an intense focus on our customers and employees. From the newest employee to our CEO, you'll find that each person at WatchGuard embodies our Core Values: Accountability, Community, Belonging, Action, Innovation, and Customer-Centric. Learn more about our company culture at www.watchguard.com/wgrd-careers.

 

WatchGuard provides equal employment opportunities for all qualified employees, regardless of their race, color, national origin, religion, ancestry, creed, pregnancy, age, sex, sexual orientation (including gender expression or identity), marital status, mental or physical disability, honorably discharged veteran or military status or any other category protected by federal, state or local laws. Our equal employment opportunity (or EEO) policy focuses solely on the talent, hard work, contributions, and actual results achieved by each WatchGuard employee and on the potential of employment candidates to make such contributions. We consider focusing on an employee's protected characteristics rather than on talent, hard work, and actual work results to violate our EEO policy. As an Equal Opportunity Employer, we are committed to a diverse workforce. WatchGuard participates in E-verify.

 

WatchGuard is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or accommodation due to a disability.

  • Field Marketing Manager

    il y a 3 jours

    Paris, France Mirakl Temps plein

    Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology...

  • Field Marketing Manager

    il y a 1 jour

    Paris, France Mirakl Temps plein

    Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology...

  • Field Marketing Manager

    il y a 4 semaines

    Paris, France WatchGuard Technologies, Inc. Temps plein

    **WatchGuard embraces a Flexible Work Philosophy. Most of our employees can choose to work from the office, at home, or any combination of the two. We’ve built a global workforce of outstanding team members and a flexible culture built on trust, collaboration, and belonging.** **A Day in the Life** **About the position** The Field Marketing Manager is...

  • Southern Europe Field Marketing Manager

    il y a 3 semaines

    Paris, Île-de-France Facebook Temps plein

    Join the fast growing VR industry Reality Labs is looking for a VR Field Marketing Manager for our 3rd party retail channel. Reporting to the Global Lead of Field Sales, this person will own the staffing strategy, deployment, and measurement of VR Field Sales and Training Programs. Lead the translation of Meta priorities into compelling sales and demo...

  • Field Marketing Manager, Emea France

    il y a 1 mois

    Paris 8e, France Splunk Temps plein

    **Field Marketing Manager, EMEA France** Location: Paris You want to work at a fun, growing company, where you can - truly - have an impact on the organization’s success. Splunk is looking for a rockstar **Field** **Marketing** **Manager** to be a part of the EMEA France growth journey, by planning, developing and leading the execution of marketing...

  • Field Marketing Intern

    il y a 4 jours

    Paris, France Aircall Temps plein

    Aircall is looking for a Field Marketing Intern to support the Spanish Marketing team in building and executing successful field marketing programs with the Spanish Sales team. She/he will partner with the Sales to support revenue, pipeline and other goals of the regions. The Field Marketing intern will support the Marketing team to build integrated...

  • Field Marketing Intern

    il y a 1 mois

    Paris, France Mirakl Temps plein

    Enterprise marketplaces are growing at more than twice the rate of overall eCommerce. Mirakl's mission is simple. We help our 350+ clients seize this opportunity by providing the industry's first and most advanced enterprise marketplace SaaS platform, unparalleled expertise, and a rich ecosystem of sellers to accelerate the launch and scale of their...

  • Field Marketing Apprentice

    il y a 1 mois

    Paris, France Mirakl Temps plein

    Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology...

  • Field Marketing Intern

    il y a 1 mois

    Paris, France Mirakl - French Temps plein

    Le secteur des marketplaces croît deux fois plus rapidement que l'ensemble du eCommerce. La mission de Mirakl est simple : nous aidons plus de 350+ clients à saisir cette opportunité en leur apportant la première solution SaaS de marketplace, une expertise inégalée et un écosystème de vendeurs et de partenaires pour accélérer le lancement et la...

  • Field Marketing Director

    il y a 1 mois

    Paris, France Veeva Systems Temps plein

    The Role Veeva is seeking a Field Marketing Director to help drive our integrated marketing efforts across Europe. You’ll work cross-functionally with the Marketing team and senior executives in a dynamic and rapidly growing market. This opportunity is for an innovative marketing leader who takes full ownership, is a team player, and knows how to...

  • Field Development Study Manager

    il y a 7 jours

    Paris, France Subsea 7 Temps plein

    **Organisation** **Position** Field Development Study Manager **Vacancy ref** 81986 **Based in** Paris (Suresnes) **Business area** Subsea & Conventional **Contract type** Staff **Closing date** 11/09/2023 Vacancy information At Subsea 7, we take pride in being recognized globally as a leader across the Energy Industry. For 5 decades our people...

  • Market Field Service Manager

    il y a 4 semaines

    Paris, France Axiom Software Solutions Temps plein

    **Job Description**: Job Description - Market Field Service Manager - 15-20 years of Field service management. Preferably in managing food and drink processing conglomerate corporation accounts. - Experience in handling customers in Weekly/Daily/Monthly/Quarterly Review meetings - Sound knowledge of process adherence and management - Experience in managing...

  • Market Field Service Manager

    il y a 4 semaines

    Paris, France Axiom Software Solutions Temps plein

    **Job Description**: Job Description - Market Field Service Manager - 15-20 years of Field service management. Preferably in managing food and drink processing conglomerate corporation accounts. - Experience in handling customers in Weekly/Daily/Monthly/Quarterly Review meetings - Sound knowledge of process adherence and management - Experience in managing...

  • Field Sales Manager

    il y a 1 mois

    Paris, Île-de-France Adevinta Temps plein

    You will work in the Mobility sales department, reporting to the Mobility Sales Director. Your mission at Le boncoin will be to manage a Field Sales team that markets products for the French automotive sector directly to points of sale (ad distribution, visibility options, local advertising), and to support this team locally.Your main activities will be as...

  • Head of Field Sales France

    il y a 4 semaines

    Paris, France DHL Temps plein

    Notre département Sales & Marketing recrute **un(e) Head of Field Sales France** en CDI basé à Roissy. **MISSIONS**: Sous la responsabilité du Head of Sales and Marketing France, vos principales missions seront: - Participer à la conception de la stratégie commerciale Field Sales, (prévisions de ventes, budget, etc..) en tenant compte de la...

  • Field Sales Manager

    il y a 4 semaines

    Paris, Île-de-France Adevinta Temps plein

    Vous évoluez au sein du service commercial Mobility , sous la responsabilité du Directeur commercial Mobility. Votre mission au sein du boncoin consiste à encadrer une équipe commerciale Field Sales qui commercialise, directement auprès des points de vente, les produits destinés au secteur Automobile français (diffusion d'annonces, options de...

  • Manager, Field Engineering

    il y a 1 mois

    Paris, France Databricks Temps plein

    [FEQ325R67] As a Manager in the Databricks Field Engineering team, you will lead a team of pre-sales Solutions Architects. You will help to continue expansion of the French market and develop the technical pre-sales teams. Your experience partnering with the sales organisation will help close revenue with the right approach whilst coaching new sales and...

  • Conseiller de Vente

    il y a 1 mois

    Paris, France Impact Field Marketing Group Temps plein

    **IMPACT Sales & Marketing (société d’IMPACT Field Marketing Group)** est une agence spécialisée en Marketing Opérationnel basée en Ile-de-France (Levallois-Perret). Acteur majeur sur le marché, notre agence déploie pour le compte de prestigieux clients des campagnes d’envergure nationale d’animations commerciales / promotion de produits, de...

  • France Partner Marketing Manager

    il y a 1 mois

    Paris, France AWS EMEA SARL (France Branch) Temps plein

    Passion for technology and an entrepreneurial spirit. - Experience with developing partner-facing programs and communications - Experience of working within the channel - and partner community across multiple sales segments. - Experience in managing multiple partners of varied sizes to build marketing programs appropriate for their goals - Experience...

  • National Sales Manager M

    il y a 1 jour

    Paris, France Impact Sales & Marketing France Temps plein

    Impact Sales & Marketing , a subsidiary of IFMG group, one of the leaders in Field Marketing in Europe, continues its development with the talented men and women who support it. At the service of large companies and emerging start-ups, we are implementing solutions ensuring commercial and marketing performance. Impact recruits Head of Sales M/F on behalf...