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Senior Manager, Public Relations
Il y a 4 mois
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
The Primary Purpose:
The Senior Manager, Public Relations – Coach Europe is responsible for developing and implementing creative communications strategies; elevating brand awareness, visibility and positioning in France and European markets. Devising and supervising world class creative PR and influencer activations, working closely with leadership team, along with local market commercial teams, managing local agencies, overseeing local reporting and budget.
The successful individual will collaborate with leadership team to oversee the following key tasks:
Develop and implement annual, seasonal and project based PR/Influencer strategies and programs
Oversee in-house Paris team and regional European agencies, ensuring clear alignment of company messaging, directives and strategy
Drive media coverage to ensure both quality and scale
Act as an ambassador for Coach, maintain and elevate key media and Influencer relationships
Develop story pitches and generate editorial content for submission to publications
Lead the creation and distribution of seasonal tools, assets, and press materials
Lead editor visits in NY & key markets and host regional media/influencer events
Manage and support on events and celebrity/Influencer outreach in line with editorial strategies
Partner with Global PR teams to create global synergy and enhance global brand image
Lead team responsible for communication, sample management, monthly press recaps
Lead, develop and mentor internal PR team, empowering existing talent to deliver excellence
Manage regional PR budget
The accomplished individual will possess:
Minimum 6 years of Public Relations within a luxury brand environment or agency with focus in France & European market
Proven experience and excellence in developing strategy & results for global luxury brands
Experience in managing external agencies
Exceptional established network of industry contacts and relationships
Highly engaged in the industry - culturally aware and engaged in current trends and events
Highly organized with the ability to juggle priorities and work in a fast paced environment
Proven people leader; ability to manage others and build successful cross-functional partnerships
Excellent English written and verbal communication skills
Creative, entrepreneurial and results driven
Team player with positive ‘can do’ attitude
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, colour, creed, religion, ethnicity, national origin, alien, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at
