Marketing Lead

il y a 1 semaine

Paris, Île-de-France ZEEKR Europe Temps plein

The Company
We are ZEEKR, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of the world's largest privately held automotive companies. Our goal and vision are to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.
Our cars have finally arrived in Europe, and with several markets on our expansion roadmap, there has never been a better time to join the team.

The role

Our Zeekr France team is looking for a Marketing Specialistwho will be responsible of developing and coordinating our marketing activities in France. The role will be varied and both internally and externally facing. You will build the strength of the ZEEKR brand in Zeekr France, in partnership with your central EU marketing counterparts. Internally this role will be known as a Marketing Specialist.

This is what you will do most of the time
  • Coordinate all Marketing activities in France within the European Guidelines for ZEEKR
  • Create an annual retail activation plan to drive the required traffic into the Zeekr stores. Create and maintain a local event and content calendar
  • Plan the marketing activation plan within the budget to generate test drives and sales leads
  • Coordinate local PR, Media Relations, and Press Office activities with your EU counterparts
  • Align local marketing activities with the ZEEKR EU brand and marketing team
  • Manage activation budgets, and cost control purchase request processes
  • Plan, project, and carry out nationwide events, exhibitions, road shows, pop-ups, and test drive events
  • Manage the customer pipeline via Salesforce (Creating/generating/collecting/allocating sales leads). Develop and execute campaigns to nurture leads and funnel management
  • Create proposals for resources and prioritization of local market campaigns

Manage the process for approval of marketing campaigns to ensure alignment with EU brand positioning.

To be successful in this role you should demonstrate
  • Extensive experience in the automotive sector with a focus on marketing activations
  • Strong knowledge of the French country's marketing landscape
  • Experience in a similar role involving project management of events
  • Experience from a scale-up or start-up – this is a have
  • Good command of the French and English languages

To thrive at ZEEKR we believe that you have the courage to lead with trust and care and you don't mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it's important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.
Apply today, we will perform ongoing selection during the application period. We look forward to hearing from you.
Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.
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