Emea Field Marketing Specialist

il y a 6 jours

Paris, Île-de-France Blue Yonder Temps plein
Field Marketing Specialist

An exciting opportunity to join a fast-moving, dynamic, and creative marketing team.

The Field Marketing Associate for Retail EMEA is responsible for supporting the strategic B2B marketing plan development and execution for the different countries while ensuring alignment with the company's overall GTM strategy and messaging.

The job requires regular communication with EMEA and corporate marketing team members, and good campaign and lead generation management skills.

The ability to organise, prioritise and manage multi projects in an international environment is a prerequisite. The Field Marketing Specialist will be involved in marketing projects at the EMEA and international level. Job location is Paris, Bracknell, Stockholm, Bruxelles, Amsterdam or London.

Responsible for supporting the regional (UK & Ireland, Nordics, DACH, South, MENA) strategic marketing plan development including budgeting and plan execution

Managing B2B marketing programs with a strong focus on lead generation: campaigns, events, customer marketing initiatives, Webinars, Executive Engagement

Coordinating with business development, alliances, and sales teams in the different countries/territories

Lead, develop, and manage events (in person and/or online) to ensure delivery is professional, timely and cost-effective

Manage localization of campaigns and Assets (collaterals) in alignment with the Campaign Team, ABM Team, Product Marketing Team and territorial Team

Liaising with sales teams to arrange customer references, press releases, and customer speeches

Collaboration with Partners to develop co-marketing campaigns/events

Oversee localization of local websites

Managing marketing-related vendors

ROI analysis for marketing activities and budget tracking

Willingness to travel (Up to 30%)

Graduate, preferably in marketing or business-related discipline

Strong post-graduate experience in B2B marketing, branding, or project management


Good project management and organization skills, attention to detail, and ability to prioritize and manage multiple and competing demands promptly and professionally.

Creativity and demonstrated ability to think innovatively and quickly

Energetic and results-oriented individual with a strong "can-do attitude".

Ability and desire to work in a fast-moving, constantly changing environment.

Must speak and write English fluently.

Knowledge of a third language among the following is welcome: Italian, Spanish, Dutch, Arabic

Strong communication skills

Excellent IT and analytical skills including knowledge of digital marketing and social platforms

Experience working both independently (with remote management) and in teams across Europe is a plus

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers.

Does your heart beat like ours? Find out here:

Core Values

  • Diversity, Inclusion, Value & Equality (DIVE)
is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural

Diversity Report

which outlines our commitment to change, and our

video

celebrating the differences in all of us in the words of some of our associates from around the world.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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