Consumer & Market Insights Specialist Type Permanent contract Paris, France INTELLIGENCE/ MARKE

il y a 1 semaine

Paris, Île-de-France Gameloft Temps plein

Leader in the development and publishing of games, Gameloft has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years.

Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles.

Gameloft operates its own established franchises such as Asphalt, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO, Universal, Illumination Entertainment, Hasbro, Fox Digital Entertainment, Mattel, Lamborghini, and Ferrari.

Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide.

Every month, 70 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies.

Gameloft is a Vivendi company.
All trademarks referenced above are owned by their respective trademark owners.

Job Description Integrated in the Consumer & Market Insights team , you will help different Gameloft departments across the world acquire a better understanding of mobile gamer's traits so that we can build products and design experiences better serving their needs and expectations.

As such your day-to-day activities vary and you will deliver recommendations based on your knowledge and findings to a large array of internal specialists: game creation teams, editorial team, product & brand marketing, licensing, business development, community management, etc.


Your everyday missions will include:
Liaise with internal departments to gather their research needs and provide appropriate qualitative / quantitative research solutions
Translate business needs into research plans and develop questionnaires that meet the objectives of the study
Conduct market analysis for any upcoming games, using data analytics tools
Manage a project from A to Z with the support of internal and external toolsets
Develop analysis and reporting plans
Develop new tools, methodologies, or standards to reflect consumer changes
Analyse data from multiple sources, and provide recommendations tailored to different departments and levels
Write clear, inspiring and actionable insight stories for stakeholders using data support
Stay up to date with developments in the mobile and PC/console game industry and beyond with particular attention to trends, social media, consumer behaviour and data/analytics
Champion consumer research across the company and foster a culture of decision making based on consumer needs

Projects will vary from in-game surveys, trend reports and competitor analysis to more high-level topics of investigating a particular audience and or enriching the data on player segments.

Qualifications 3+ years of successful experience with quantitative/qualitative research methods and techniques & strong analytical skills. These can vary from segmentation, concept testing, AB testing, focus groups, online diaries etc
Background from a market research agency or in a mobile/video game company. Applicants welcome from other Consumer Insight backgrounds
Passion for gaming across a variety of platforms (mobile, console, PC, esports etc.) from hardcore gamer's titles to casual social games is a plus
Strong project management skills and adhering to deadlines
Proactive and solution-oriented individual
Interest in interpreting numbers and other data, ability to translate those into actionable results and insights for teams
Adaptable to the needs of different teams
Ability to communicate complicated concepts simply, and work collaboratively with a variety of stakeholders
Completely fluent in English both oral and written
Additional Information Why Join Gameloft?
You are looking for an exceptional experience as part of a company that is in a constant state of growth
You want to work with talented people who are industry pioneers
You want to be part of a global company and meet exceptional and friendly people from all backgrounds and from around the world
Or you are just looking for a wonderful working environment
Gameloft is part of a large media group: Vivendi
Permanent contract, full-time position
We offer relocation support from abroad
An exceptional working environment right in the heart of Paris, halfway between Saint-Lazare Station and the Palais Opera Garnier.

Other benefits at Gameloft HQ:
Various fresh fruits at your disposal in the cafeteria will make you go bananas

Unlimited hot beverages whether you like tea or coffee, and if you if you like coffee you'll love our Nespresso machine with coffee from all over the world.


Sports:
Ping-Pong, football table, virtual football, real football and many more sports throughGymlibat special pricing
Lunch vouchers, competitive mutual insurance and prudential funds.
Note for non-French citizens: In France, salaried employees receive health insurance, unemployment insurance, etc. We will explain the details if you need to relocate. #J-18808-Ljbffr

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