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PR & Communications Director

Il y a 3 mois


Paris, Île-de-France Razorfish France Temps plein
Razorfish France (Groupe Publicis) aide ses clients, (LVMH, Cartier, EDF, Nissan, McDonald's, Castorama, La Banque Postale, AXA...) à construire des expériences de marques, des produits et services innovants, dans une économie digitale.
Nous voulons inventer avec nos clients la 2ème histoire de leur utilité digitale. Un digital créatif et responsable. Un digital audacieux et performant. Nous croyons en un digital "GOOD" pour tous, pour les utilisateurs, les entreprises et la société. De la conception au craft, de la fabrication à la mise en vie, nous sommes 300 créateurs d'expériences digitales, tous engagés au service de la transformation marketing de nos clients : e-commerce et social commerce, retail augmenté, services mobiles, écosystèmes web éco-conçus, Razorfish renouvelle le genre de l'expérience digitale.
Le/la Business Director développe, pilote et supervise le client qui lui est confié. e du marketing digital et un.e de l'excellence des analyses, synthèses et recommandations stratégiques de l'équipeÊtre force de proposition et faire éclore les projets, défricher les sujets, écrire des recommandations stratégiques et s'assurer qu'elles se matérialisent en plan d'actions concretsMaîtriser parfaitement le secteur d'activité de ses clients, nourrir ses équipes et être une source d'inspiration pour ses clients

~ Coordonner des équipes internes pluridisciplinaires (Stratégie, UX, Contenu, SEO, Analytics, Créatifs...) et être capable de challenger leurs propositions en fonction des besoins client

~ e du suivi des projets dans leur globalité (qualité, rentabilité, respect des délais, vérification juridique), planifier et contrôler les revenus et la rentabilité de ses comptes

~ Stimuler l'activité commerciale sur les comptes attribués, savoir se rendre indispensable auprès de ses clients :Savoir détecter et convertir les opportunités de business sur les comptes dont il/elle a la responsabilité pour développer le chiffre d'affairesSavoir gérer plusieurs M€ de revenus en fonction de la séniorité et des comptes attribués et contribuer à leur croissanceElaborer des devis (complexes) et assurer les négociations commercialesFaire progresser les revenus et la rentabilité conformément au budgetAssurer un temps important de client facing et d'interactions clientsS'assurer de la satisfaction des clients et la mesurer

~ Mener activement des compétitions en lien étroit avec le New Business, définir la stratégie et assurer la cohérence des recommandations des différentes expertises (UX, création, technique...)

~ Porter l'offre globale de l'Agence auprès de ses clients et/ou prospects, notamment sur les sujets de responsabilité digitale (data privacy, sobriété numérique, accessibilité...)

Vous avez une expérience d'au moins 7/8 ans en agence digitale, ESN, start-up, cabinet de conseil, sur un poste similaire.

~ Manager aguerri, vous aimez conseiller, innover, piloter des projets et des équipes, et avez la culture du business (planification, budget, outils/process).

~ Bon niveau d'anglais impératif (client international)

Informations supplémentaires
Télétravail partiel possible

~ Formation : modules accessibles en e-learning, et comprenant des certifications, en partenariat avec LinkedIn Learning sur la plateforme propriétaire Marcel (intranet Groupe)