Head of Marketing

il y a 3 jours

Paris, France American International Group Temps plein
Head of Marketing & Communications, EMEA

Location: the role can be based in Milan/Italy, Frankfurt aM/Germany, Paris/France, Luxembourg/Luxembourg or Madrid/Spain.

Your Future Team

AIG’s Marketing & Communications team is the steward of AIG’s brand and reputation. We tell AIG’s story—create and drive compelling narratives, campaigns, and announcements around our businesses—both within and outside the company. Our audiences include AIG employees, clients and communities, investors, and the public. Working across businesses, functions and regions, Marketing & Communications builds, protects, and defends AIG’s brand and reputation, and promotes efforts to achieve business goals and growth targets.

Based in Luxembourg / Western Europe, the role will oversee Marketing & Communications within our Europe, Middle East & Africa (EMEA) region, which encompasses 10 geographic clusters/24 countries in which we write business. This role will be part of AIG’s International Marketing Leadership Team.

Your Contribution to AIG

Reporting to the SVP, Marketing and Communications, AIG International, and to the CEO for EMEA, this role is AIG EMEA’s Marketing and Communications leader with regional accountability of marketing and communications strategy, thought leadership, internal communications, content marketing, events, media relations and sales enablement in support of AIG EMEA.

The role will be responsible for establishing processes, best practices, and strategic business marketing plans in support of AIG EMEA based businesses – including distribution engagement programs targeted to clients and brokers, product/solutions marketing, differentiated thought leadership, attributable content marketing, and alignment with distribution to deliver AIG’s full capabilities to the market. This role is also responsible for developing and implementing strategic communications plans, encompassing external, internal and leadership communications, media relations and thought leadership to AIG’s stakeholders.

As the Head of Marketing and Communications EMEA you will:

  • Lead an integrated marketing and communications team, creating alignment and consistency in Marketing & Communications strategy and messaging, strengthening capabilities, and driving a culture of high performance to deliver sustainable, high-quality services.
  • Mentor and develop EMEA marketing and communications team members about core marketing and communications disciplines including audience targeting and segmentation, customer value propositions, business development, pipeline management, media relations, event management, industry events, campaign planning, and KPI/ROI reporting;
  • Provide guidance and oversight of marketing and communications plans and budgets aligned with AIG EMEA business priorities;
  • Develop best practices for demand-driven thought leadership, content marketing and social media campaigns that facilitate sales growth;
  • Closely partner with EMEA business and functional leaders to promote and sustain a consistent AIG brand identity across businesses;
  • Manage regional and cluster market business and industry media relations, including news releases and interviews, speaking opportunities, and issues and crisis management communications in coordination with AIG corporate teams;
  • In alignment with AIG globally, introduce compelling corporate narrative to articulate the AIG EMEA vision and strategic priorities to educate key internal and external audiences and support effective change management;
  • Activate and leverage AIG internal communications platforms including e-mail, AIG Intranet, announcements, colleague updates and MS-Teams, to engage and educate AIG employees;
  • Oversee content development and maintenance for specific business leads and business areas;
  • Oversight and governance of external vendor engagement.

What we are looking for:

  • Significant experience in marketing and communications strategy development, execution and team leadership;
  • Thorough knowledge of marketing and communications principles, product/service management, sales enablement and business development;
  • Demonstrated ability to manage corporate media relations, crisis management and corporate social responsibility efforts;
  • Solid understanding of digital marketing communications and PR, content production, technology platforms and sponsorship/event management;
  • Demonstrated expertise in storytelling and in developing compelling and segmented narratives for key internal and external stakeholder groups;
  • Ability to produce high-quality, high-volume deliverables in a dynamic environment, effectively aligning Global, Regional & Country Marketing & Communications strategies and activities;
  • Excellent writing skills, superior emotional intelligence, and excellent judgement;
  • Significant prior experience managing complex projects across geographies, businesses, products and segments;
  • Demonstrated ability to cultivate meaningful working relationships as a trusted and influential advisor to senior executives, and to deliver within a global matrixed environment;
  • Proven ability to lead and develop multicultural teams, driving high levels of performance and build a pipeline of talent within the function;
  • An AIG ambassador who will strengthen the AIG brand within the marketplace by representing AIG persuasively and effectively in high-stakes internal and external settings;
  • Experience within the Insurance, broader Financial Services or regulated sectors preferred;
  • Fluent in English and another European language (Italian, German, French, Spanish).
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