Head of Product Marketing

We are looking for our Head of Product Marketing & Growth, based in Paris.

Why this role exists

CybelAngel serves as the perimeter guard for over 300 global enterprises, neutralizing data exposure and external digital threats. Our detection engine has established its authority within the enterprise tier, where we defined our benchmark for signal precision and forged our deepest references.

The landscape is shifting, driven by AI-native disruption and high-profile systemic leaks in the public sphere. We view this volatility as a structural opportunity to capture new market segments.

While our core value remains constant, the discovery, acquisition, and evaluation mechanics for these tiers require a complete rethink. This is why we are opening a commercial architecture mandate focused on Product Marketing excellence.

Your mission: turn volume selling into a working machine: positioning, packaging, pricing, self-serve funnel, partner enablement, and make the cross functional teams that feed it converge.

This is not a content production role. It is a commercial architecture role, with accountability for revenue.

What you will own

1. Positioning and messaging

• Define CybelAngel’s positioning for new segments: what we promise, against which alternative, to which buyer.
• Translate technically complex detection capabilities (external attack surface, exposed secrets, document leaks, dark web, vendor exposure) into value propositions that an IT director at a 400-person company can grasp unaided, with no pre-sales support.
• Keep the product narrative coherent across the website, the product, partners and sales teams: including how legible it is to AI answer engines, which have become a first-order discovery channel in our categories.
• Build and maintain personas, jobs-to-be-done and use-case messaging across the portfolio.

2. Packaging and pricing

• Design the packaging architecture for the volume segment: what is self-serve, what triggers a sales conversation, what stays enterprise, and the expansion mechanics between tiers.
• Own pricing strategy for these segments: model, value metric, thresholds, tiers, testing. You arrive with a method, with data, and with the ability to defend a trade-off in front of an executive committee.
• Instrument the measurement: elasticity, attach rate, average deal size, margin by channel.

3. Product Growth Capability and lifecycle

• Take our existing growth capabilities in motion from embryonic to measured: activation, time-to-value, trial-to-paid conversion, in-product expansion.
• Work with the funnel Product Manager to build onboarding, in-product copy and the event instrumentation that proves a user has reached value.
• Contribute to lifecycle marketing across the whole journey driven by behavioural triggers rather than disconnected campaigns.
• Establish a real experimentation discipline: hypothesis, metric, duration, verdict. Including the right to kill what does not work.

4. The GTM pod: your first major project

You take operational ownership of a cross-functional pod dedicated to enable sales growth, bringing together volume sales (direct and indirect), field marketing, channel and product, with shared metrics and a short cadence.

• Define the charter: composition, scope, committed metrics, rituals, escalation rules.
• Run the first cycle on one use case and one segment, in sprints, with a documented verdict.
• Industrialise the feedback loop: every field objection and every lost deal feeds the playbook, the messaging or the roadmap.

5. Sales and partner enablement

• Equip volume sales teams: playbooks, persona-level narratives, battle cards, objection handling, discovery plays.
• Make our content directly reusable by resellers, MSPs and MSSPs: the goal is for a partner to understand, pitch and sell without starting from scratch.
• Own launches end to end, including post-launch impact measurement.

6. Market and competitive intelligence

• Run the market and segmentation research that underpins our decisions: segment size and accessibility, buying behaviour, channels, market pricing.
• Maintain actionable competitive intelligence across our landscape (EASM, CTI, DRPS, TPRM) and on the AI-native entrants reshaping our categories.
• Feed the product roadmap with market signal, held to the same evidentiary standard we expect of a Product Manager.

Your environment

• Reporting to the CTPO, working closely with Sales, Revenue Operations, Marketing and Finance.

• Team: you manage one Product Marketing Manager and build the function from there. Further headcount is discussed on the strength of first-half resul