Senior Manager, Brand Marketing, Sportswear, France

Overview

At Nike, Sportswear sits at the intersection of sport, style, culture, and community. As Senior Manager, Brand Marketing, Sportswear, France, you will play a critical role in shaping how Nike connects with consumers in one of the world's most influential cultural markets. Based in Paris, you will lead the Sportswear brand vision for France, translating global direction into locally relevant storytelling, campaigns, consumer experiences, and cultural connections that strengthen Nike's place at the center of youth culture. Through a deep understanding of the consumer and the cultural landscape, you will help create work that inspires, influences, and drives lasting brand impact.

WHO YOU’LL WORK WITH

You will report to the Senior Director, Marketing, France, and lead a team of passionate brand marketers dedicated to driving the Sportswear business and brand across the marketplace. You will partner closely with teams across France Marketing, EMEA Nike Sportswear, Global Marketing, Sports Marketing, Energy Marketing, Integrated Retail Marketing, Communications, Digital Creative, and Social Community & Impact to deliver connected, consumer-led brand experiences. As a member of the France marketing leadership team, you will collaborate with senior leaders across functions to shape priorities, influence plans, and ensure excellence in execution. Your ability to build relationships, align diverse stakeholders, and foster collaboration will be essential to success. You will also maintain strong connections with the EMEA Nike Sportswear team and, when needed, Global partners, ensuring local relevance while contributing to broader brand priorities and strategies.

WHO WE’RE LOOKING FOR

We are looking for an exceptional brand marketing leader with a deep understanding of sport, style, youth culture, and the dynamic role Sportswear plays in shaping consumer behavior.

You are a strategic thinker and people leader who combines cultural fluency, consumer obsession, and creative ambition with strong executional excellence. You have a proven ability to take consumer and cultural insights and transform them into impactful brand experiences that resonate locally and elevate the brand.

You thrive in collaborative environments and are comfortable navigating complexity, influencing stakeholders, and building strong partnerships across functions, geographies, and external networks. Equally comfortable operating strategically and tactically, you know how to turn vision into action while maintaining a relentless focus on quality and consumer impact.

You lead with authenticity, accountability, and curiosity, creating an environment where diverse talent can grow, innovative ideas can flourish, and teams are empowered to deliver their best work.

YOU’LL BRING

Sportswear & Cultural Expertise - A deep understanding of sport, style, sneaker culture, and youth culture, with strong knowledge of the Paris and France cultural landscape.

Brand Marketing Leadership - Proven ability to develop and deliver impactful brand strategies, campaigns, and experiences that strengthen consumer connection and brand relevance.

Consumer Obsession - A passion for understanding consumer behavior, identifying emerging cultural trends, and transforming insights into meaningful marketing opportunities.

Strategic Thinking - The ability to define a clear vision, prioritize effectively, and balance long-term brand building with immediate market opportunities.

Cross-Functional Influence - A track record of building alignment and fostering strong partnerships across marketing, retail, communications, creative, digital, regional, and global teams.

Relationship Building - The ability to build authentic relationships with cultural leaders, tastemakers, creators, community partners, and emerging talent who help shape the future of culture.

People Leadership - A commitment to coaching, developing, and empowering diverse teams while fostering creativity, accountability, resilience, and trust.

Communication Excellence - The ability to tell compelling stories, influence decision-making, and communicate effectively across all levels of an organization.

Language Skills - Fluency in both French and English.

WHAT YOU’LL WORK ON

As Senior Manager, Brand Marketing, Sportswear, France, you will lead the Sportswear brand vision in France, shaping how Nike connects with consumers through culturally relevant storytelling, innovative campaigns, impactful retail experiences, and authentic community engagement. You will translate global and EMEA priorities into locally meaningful plans that strengthen Nike's connection to sport, style, sneaker culture, and youth culture across France. Working closely with cross-functional partners, you will build integrated strategies that deliver cons