Web Analytics and Tracking Specialist

Il y a 3 jours

Nantes, Pays de la Loire, France Jobtailor Temps plein 45 000 € - 65 000 € Contrat
  • Become the agency's Web Analytics expert
  • Audit and design tracking plans
  • Configure and deploy GA4 and Google Tag Manager
  • Monitor events, conversions, and e-commerce journeys
  • Ensure data quality and identify anomalies
  • Analyze consent management and GDPR-related tracking requirements
  • Read and analyze data to support marketing decisions
  • Advise clients on Analytics and Acquisition challenges
  • Collaborate with developers and SEO/SEA specialists
  • Contribute to the design of new data tools and solutions
  • Continuously improve the agency's methods, tools, and expertise

Requirements

  • At least 2 years of professional experience in a permanent role focused on Web Analytics, Tracking, or Data Marketing
  • Strong working knowledge of GA4 and Google Tag Manager
  • Experience designing tracking plans and implementing them in production environments
  • Ability to understand client needs
  • Ability to technically audit tracking implementations
  • Ability to analyze data and provide actionable recommendations
  • Self-motivated, independent, and curious
  • Comfortable working in technical environments
  • A strong interest in SaaS, AI, Data, e-commerce, and tool development would be highly valued

Core Competencies

Expertise in Web Analytics, particularly in configuring and deploying GA4 and Google Tag Manager, along with a strong ability to analyze data for actionable insights. Proficient in designing tracking plans and ensuring data quality while adhering to GDPR compliance.

Highest-signal resume keywords

  • GA4 Configuration
  • Google Tag Manager Deployment
  • Tracking Plan Design
  • Data Analysis
  • GDPR Compliance

Hard Skills

  • Web Analytics
  • Tracking Implementation
  • Data Marketing
  • Event Monitoring
  • Conversion Tracking

Soft Skills

  • Client Needs Understanding
  • Self-Motivation
  • Curiosity
  • Collaboration

Industry Keywords

  • E-commerce
  • SaaS
  • AI
  • Data Tools
  • Consent Management

Tools & Technologies

  • Google Analytics 4
  • Google Tag Manager