Global Head of Reputation and Media Relations
il y a 2 semaines
The Global Head of Media Relations is responsible for promoting and protecting AXA IM's brand image through the development of on-going dialogue with the media, opinion leaders and influencers and the management of AXAIM's reputation in the market.
The Reporting into the Global Head of Communications, CSR and ESG Development, the Global Head of Media
Relations plays a critical role by steering media relations activities regarding corporate, business-related and brand topics acting as the main point of contact for media externally and speakers internally. Media relations and reputation is a key line of defense in case of an issue or crisis, it requires strong personal engagement with an ability to work and take decisions under stress during crisis management.
Key Accountabilities
Media Relations:
- Develop and implement proactive media relations strategies to enhance the company's visibility and positive coverage in relevant print, broadcast, and digital media outlets.
- Cultivate and maintain strong relationships with key journalists, editors, and influencers to secure high-impact media placements and manage incoming media inquiries.
- Create compelling press releases, media pitches, and thought leadership content to effectively communicate the company's key messages and market positioning.
- Defining and implementing AXA IM's global media strategy
- Providing strategic communication advisory on topics, content, and timing
- Establishing and maintaining relationships between AXA IM & media around the world - working closely with press, news agencies, TV, radio as a trusted interlocutor and managing relationships with press agencies as key business partners.
- Defining and managing narratives and messages for AXA IM's public figures and preparing ad hoc media action plans on specific topics (corporate announcements, new business, funds launches)
- Organizing press events
- Drafting press releases
- Promoting consistent external communications across AXA IM's communication teams and markets as well as managing the relationship with the AXA Group and AXA's other entities (mainly in the UK and France) to ensure coordination and consistency of media relations across the globe
- Monitoring and reporting key media metrics
- Lead the development and execution of reputation management strategies to protect and enhance the company's brand and reputation.
- Monitor and analyse media coverage, social media sentiment, and industry trends to identify potential reputational risks and develop proactive strategies to mitigate them.
- Collaborate with internal stakeholders to ensure consistent and coherent messaging across all communication channels and touchpoint
- Identifying potential reputation risks internally and externally before they arise, enabling reactive and proactive management of crises and preserving brand & image.
- Promoting/fostering a reputation risk culture internally as well as an active member of the AXA Global Reputation Network.
- Working closely with the AXA Group (as well as AXA's entities when relevant) to ensure awareness of AXA IM's reputation risks throughout the year
- Managing the Reputation Council and yearly reporting to the AXA Group.
Role Requirements
- Proven track record in media relations, with a deep understanding of the global media landscape and a network of media contacts.
- Strong crisis management skills and the ability to navigate and manage reputational challenges effectively.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives and engage with diverse stakeholders.
- Strategic thinking and the ability to align PR and reputation initiatives with overall business objectives.
- Leadership and collaboration skills to effectively manage a team and work cross-functionally with internal and external partners.
- Ability to demonstrate a high level of discretion and the ability to handle sensitive and confidential information with utmost confidentiality and professionalism.
- The ideal candidate should possess strong interpersonal skills and the ability to effectively engage with very high-level management, including executive leadership, to influence and align PR and reputation strategies with overall business goals.
- Can-do attitude with credibility and confidence to liaise with senior level management.
- Understanding of corporate culture and communication protocols
- Capacity to integrate and keep abreast of the industry's regulatory and compliance issues for purposes of communicating effectively with the media on a wide range of issues
- Excellent written and oral communication skills in both French and English
- Strong attention to detail
- Financial literacy
- Ability to multitask and manage multiple deadlines and issues simultaneously
- Ability to work under tight deadline and under pressure
- A proactive and results-driven mindset
- Can-do attitude with credibility and confidence to liaise with senior level management.
- Team player with ability to also act autonomously.
A propos d'AXA
Le Groupe AXA est un leader mondial de l'assurance et de la gestion d'actifs, avec 160 000 collaborateurs au service de 105 millions de clients dans 62 pays.
Nous protégeons et conseillons nos clients à chaque étape de leur vie, en proposant des produits et services qui répondent à leurs besoins dans les domaines de l'assurance, de la prévoyance, de l'épargne et de la gestion des actifs.
Notre mission : Agir pour le progrès humain en protégeant ce qui compte
Nos valeurs : Customer first, Intégrité, Courage et One AXA
A propos de notre entité
Grâce à notre approche de conviction, nous sélectionnons les investissements en actions, obligations, alternatifs et dans les stratégies multi-actifs qui recèlent selon nous des meilleures opportunités à l'échelle internationale. Nous gérons à ce jour plus de 887 milliards d'euros d'actifs.
Page d'accueil | AXA IM FR (axa-im.fr)
AXA IM est un employeur garantissant l'égalité des chances et nous encourageons les candidats présentant un handicap ou toute autre caractéristique protégée à postuler. Nous nous engageons à fournir des aménagements raisonnables si nécessaires aux candidats qualifiés et aux employés handicapés pendant le processus de recrutement et dans l'exercice de leurs fonctions professionnelles essentielles.
Inclusion and Diversity | Careers | AXA IM Corporate (axa-im.com)
Pourquoi nous rejoindre ?
Nous nous engageons à vous offrir un environnement où vous pourrez :
Développez votre potentiel ": Intégrer une entreprise engagée sur le développement de ses collaborateurs via une mobilité interne dynamique et une large offre de parcours de formation personnalisés.
Personnalisez votre manière de travailler " : Travailler pour une entreprise qui s'engage à garantir flexibilité et équilibre à ses employés, en vous offrant une large gamme d'avantages (intéressement, télétravail, avantages sociaux compétitifs, etc.).
Epanouissez-vous par la diversité de notre communauté ": Jouer un rôle au sein d'une entreprise inclusive qui reconnaît et valorise activement les différences individuelles dans un environnement de travail diversifié et inclusif.
Faites avancer le monde " : Rejoindre un employeur responsable qui agit en faveur des causes sociétales et environnementales en tant qu'investisseur, assureur et entreprise, notamment au travers de l'association AXA Atout Cœur. Dans le cadre de notre engagement en faveur de la durabilité et de la responsabilité environnemental, nous célèbrerons votre arrivée en plantant un arbre.
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