Global Communication and Engagement Lead

Il y a 2 mois

Puteaux, France AXA Temps plein

Référence de l’offre
2300023O

Type de contrat
CDI

Niveau d'expérience
Expérimentés

Société du groupeGIE AXA

Famille métierFinance et stratégie

Localisation
PUTEAUX, Hauts-de-Seine

**Votre rôle et vos missions**:
GEM mission is to drive profitable growth for B2B business through bespoke 360° management of its key global customers & partners. The approach is the multi-faceted engagement with our ONE AXA global partners by leveraging all capabilities of our local entities and lines of business. Following 2 successful years, GEM’s mission is accelerating its impact within AXA by: 1/ growing number of strategic partners within portfolio, 2/ taking on brokers’ coordination and 3/ broadening the GEM’s community members within AXA entities and external stakeholders across the world.

Within GEM, the **Global Communication and Engagement lead** is responsible to lead the definition and the deployment of GEM’s global communication plan and the engagement of all stakeholders (internal and external).

More specifically, his/her missions are:

- GEM’s communication plan: build short and long-term strategy and related action plans. This includes:
1/ support of all related materials and events of the GEM’s core team; 2/ GEM’s community engagement within the entities (>400 AXA employees); 3/ all other company-wide related contacts.
- Animation of all internal stakeholders to GEM: monthly townhalls, onboarding GEM community members, core team meetings, GEM community animation, practice sharing, newsletters and articles.
- External positioning and visibility planning: partners’ ecosystem, external conferences and forums, entertainments and other media.
- Within the GEM’s team: act as the one point-of-contact expert in marketing and communication practice, provide feedback and advice on sector newsletter, marketing intelligence, and other related information sharing.
- Within the GEM’s Business Operations and Strategy team: support business insights and other related competitive intelligence topics sharing.

GEM’s connected event: lead alongside central office the organization and execution of this yearly event with the AXA enlarged community.

**Key figures on Global Enterprise Management (GEMs)**
- ~35 global accounts managed by GEMs - 2 Global Brokers to be managed in 2023
- With 6 business sectors: motor/mobility, consumer goods, payment services, banks, utilities/energy and tech/retail.
- Total portfolio managed around >€3bn of GWP/fees (excluding brokers).
- Across ~70 different countries.
- Across all AXA business Lines: P&C, L&S, Health, IM, Assistance, Climate and sustainability, etc.
- Across multiple distribution channels: B2B, B2B2C partnership distribution, B2B2E with employees

**Global KPIs for 2023**
- New business (incl. adequate profitability)
- Active retention
- Pipeline activity and growth
- Contact mapping C-level
- Beyond partnership
- Give value back to entities and collaboration
- Data automation and insights

Global Enterprise Management (GEMs) team is led by AXA Chief Commercial Officer and reporting into AXA CEO Office.

Fully focused on our most valued Global Partners, our mission is to build, expand and deliver revenue growth, high retention and client advocacy in the B2B space. This includes the development of B2B2Business, B2B2Customer, B2B2Employee across all AXA assets and capabilities. Our operating model relies on a single point of contact per account leveraging central, regional and local teams in a unified way and collaborating with all entities to diversify and deepen our GEMs portfolio for One AXA.

Our operating model relies on agility, flexibility and team spirit as our culture implies growth mindset, can-do attitude, and collaboration.

**Key accountabilities and major related actions**

**GEM’s communication plan**:

- Build, present and validate GEM’s yearly communication plan with related action plans (1. Internally within the GEM’s community, 2. Internally within AXA globally and 3/ externally towards clients and prospects).
- Track its execution and RAG, report progress and recommend adjustment when relevant.
- Support the preparation and gathering of all related materials.
- Work closely with Group Communication, Chiefs of Staff and all key stakeholders involved in GEM’s communications.
- Organize events of the GEM’s core team and beyond.
- Coordinate and facilitate GEM’s community engagement within the entities (>400 AXA employees) and with other company-wide related contacts.

**Animation of all internal stakeholders to GEM**:

- Organize and coordinate monthly townhalls and core team meetings.
- Animate GEM community and foster practice sharing.
- Coordinate communication plan of GEM’s sectors and GEM’s central team, notably newsletters and intranet articles.

**External positioning and visibility**:

- Define and structure GEM’s visibility within our partners’ ecosystem and on the market: steer participation of

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