Growth & Marketing Manager - F/H

CleverConnect is a Franco-German scale-up in HR Tech, dedicated to transforming the recruitment experience. Founded 10 years ago by passionate engineers, we are committed to reinventing recruitment through innovative digital solutions and a SaaS platform that makes hiring smoother, more agile, and more efficient. Each year, we help more than 10 million candidates find the right job by enabling them to showcase their personality and highlight their motivation. At the same time, we support recruiters in optimizing and improving their hiring processes through cutting-edge, AI-powered technologies, helping them gain efficiency, impact, and performance. CleverConnect is also a European team of 150 employees, united by strong values centered around innovation, societal impact, and the ambition to sustainably transform the world of work. We firmly believe that the recruitment of tomorrow must be more inclusive, transparent, human, and ethical—and this is what we strive to build every day. Join us and help shape the future of work To learn more: www.cleverconnect.groupYour Role: Growth & Marketing ManagerAs a Growth & Marketing Manager, you will play a highly hands-on role, with full responsibility for executing marketing actions end to end. You will be the main marketing contributor, covering a broad and concrete scope, with the opportunity to progressively help structure the marketing function as the company grows.Build and execute marketing from scratchYour ResponsibilitiesMarketing Strategy & ExecutionDefine and execute CleverConnect’s marketing initiatives: branding, product marketing, digital marketing, and demand generationTranslate business and GTM priorities into pragmatic marketing plans, tests, experiments, and measurable KPIsWork closely with Sales, Product, Customer Success, and RevOps teams to drive direct impact on pipeline and revenueBe the first marketing hire for the DACH region and manage execution end to endContribute to the future structuring of the marketing team based on growth and business prioritiesDemand Generation & Digital MarketingManage and optimize digital acquisition channels: SEO, Google Ads, LinkedIn Ads, retargetingDesign and deploy B2B demand generation and ABM campaigns in close collaboration with Sales teamsContinuously optimize the funnel: lead → MQL → SQL → opportunityTrack performance, ROI, and pipeline contribution using HubSpot and GA4Product Marketing & Customer MarketingOperationally lead product marketing initiatives: positioning, key messaging, value propositions, and competitive intelligenceCreate and maintain Sales Enablement materials (one-pagers, presentations, battlecards, product updates)Develop customer-focused content: case studies, testimonials, success storiesEnsure message consistency across markets and languages (English / German; French is a plus)Content, Brand & PRProduce high-value content: landing pages, sales materials, case studies, guides, videosEnsure brand consistency across all channelsContribute to PR and thought leadership initiatives in the DACH region (press releases, media relations, LinkedIn presence)Events & Field MarketingDefine and execute a targeted, ROI-driven event strategy for the DACH regionManage events end to end: trade shows, sponsorships, proprietary eventsDeploy high-impact formats (executive dinners, roundtables) in collaboration with Sales teamsImplement pre-, during-, and post-event actions to maximize meetings and pipeline generationWebsite & Marketing OperationsManage website performance, conversion rate optimization, and SEO fundamentalsUpdate and manage the website via Webflow, ensuring multilingual consistencyMaintain a lean, clean, and scalable marketing stack with efficient workflowsMarketing & AILeverage AI tools to accelerate content creation, research, outbound, and experimentationBuild and continuously improve AI-driven marketing workflows to increase efficiencyTest, analyze, and optimize campaigns using data and AI-driven insightsProfile RequirementsFluent in EnglishProven experience in B2B SaaS marketing, ideally in a scale-up or early-stage environmentStrong hands-on expertise in digital marketing (SEO, Paid Search, Paid Social)Experience with demand generation and ABM campaignsComfortable in a highly operational, individual contributor roleStrong analytical skills, with mastery of HubSpot, GA4, and pipeline-driven performance tracking“AI-native” mindset with practical use of AI tools in marketing and content creationStrong cross-functional collaboration skills with Sales and Product teamsNice to haveExperience in HR Tech / Talent AcquisitionKnowledge of WebflowExperience in B2B tech PRFamiliarity with AI-based marketing workflowsWhy Join CleverConnect?Training: Onboarding and support on products, tools, and prospecting techniquesCareer growth: Fast career progression toward sales or management roles A mission with impact – Offering meaningful professional opportunities to everyone Responsible commitment – B-Corp certified, strong societal impact actions, and commitment to Diversity, Equity & Inclusion (DEI) Office located in the heart of Paris Attractive compensation – Competitive salary based on experience Hybrid work – Flexible work organization (2 remote days per week, after the probation period and under manager supervision)⛑️ Excellent health coverage – Provided by AXA Swile card – €10 per day in meal vouchers, 50% covered by the company Sustainable Mobility Allowance – €500/year to support eco-friendly commutingRecruitment Process (4 steps, max. 2 weeks)30-minute introductory video call with the Lead TAM45-minute deep-dive interview with a Marketing Consultant (on-site or remote)On-site use case with Top Management (allow approx. 1.5 hours)Final interview with the CEO (on-site or remote)