Influence Manager

il y a 2 semaines

Paris, France BYREDO Temps plein

ABOUT BYREDO


"Beauty can be many things to many people. Our job is to inspire people to be themselves." Ben Gorham, Founder of Byredo.


The European luxury brand BYREDO was founded in Stockholm in 2006, with an ambition to translate memories and emotions into products and experiences.


BYREDO creates and develops a range of products such as fragrance and make-up but also ByProduct, the brand category for any non-beauty projects.


BYREDO is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe.


BYREDO is sold in more than 40 countries in a very high-end exclusive network worldwide, with a growing presence online and a strong focus on Ecommerce activities.


We believe that through creativity, we’re able to develop timeless products, both meaningful and inspirational, to people and their lives.

We believe that only great people can design & bring those beautiful projects to life.


We believe on talents vs profiles, on experience vs education, on diversity vs boundaries.

We believe that only powerful teams can lead together the growth of the company, and therefore, we are highly committed to our people.


At BYREDO we come as we are, with the intention to learn from each other and go beyond business objectives.


ABOUT THE JOB


We’re seeking an Influencer Manager to spearhead Byredo’s influencer engagement initiatives, reporting directly to our Communications Director. As a rapidly growing brand, we recognize the need to enhance our Communications team with a dynamic expert in influencer relations, talent/VIP management, and community engagement. Your role will focus on developing and executing innovative influencer marketing strategies that elevate our brand visibility, drive significant sales, and cultivate strong community connections across both global and digital platforms.


As the driving force behind our influencer collaborations, you’ll be responsible for identifying influential voices that resonate with our luxury audience, managing campaign lifecycles, and analyzing their effectiveness. Collaboration will be key: you’ll work closely with the Communications team—Events, PR, and Social Media—as well as departments like Marketing and Finance, and global teams. Additionally, you’ll partner with external agencies, including talent, VIP, and PR firms, to achieve our objectives.


WHAT YOU WILL DO


General Key Missions

  • You will lead and oversee all global influencer marketing initiatives for our brand delivering against strategy and objectives and ensuring high ROI.
  • Together with the Communications Director, you will establish the overall Byredo community strateg.
  • You will research and compile influencers proposals and negotiate influencer agreements in cooperation with talent agencies and legal.
  • You will manage campaign roll-out and storytelling on influencers’ channels, taking into account cadence and audience for each project and ensuring high quality content creation.
  • You will oversee and develop structure and protocol for seasonal gifting, pre-orders, product seeding, influencer store visits and product pulls.
  • You will stay on top of industry trends to cast emerging creators for Instagram and Tik Tok platforms as well as coordinating with local teams across the globe.
  • You will build and maintain professional relationships with influencers, agency partners, stylists and editorial partners.


Talent/VIP

  • You will create and regularly update the Byredo VIP database.
  • You will research and present talent targets/proposals for future projects.
  • You will monitor VIP coverage in media and filing imagery/tracking data.
  • You will oversee researching and updating the cultural calendar with upcoming events and opportunities.
  • You will ensure the company visibility at key industry events.
  • You will create and nurture key strategic relationships (celebrities, agents, stylists.) across the entertainment industry in top markets (Los Angeles, NYC, Paris, London, Tokyo, etc.).
  • You will be responsible for creating and ensuring positive and memorable guest experiences for VIP profiles.
  • You will manage the budget for VIP activities.


This is a non-exhaustive list, missions may vary depending on ongoing projects.


Your key interlocutors for all of the above:

Internal:

  • Communication team.
  • Trade Marketing.
  • Retail Excellence.
  • E-commerce.
  • Product Development.
  • IT Department.
  • Area Managers & Markets.


External:

  • PR agencies.
  • Talent agents and agencies


WHAT WE’RE LOOKING FOR IN OUR NEXT TEAM MEMBER


  • You are ready to challenge the traditional ways of doing.
  • Your interpersonal and persuasion skills, along with a solid sense of rigor, will pave the road to success in this job.
  • You are client-oriented, and goals-oriented.
  • Not only you are enthusiast and able to adapt easily to any situation, but you are also able to work in autonomy.


WHAT WE EXPECT YOU TO BRING TO BYREDO


  • You have a proven experience in the influencer marketing field of at least 4 years, ideally in the luxury sector (Fashion and/or Fragrances).
  • You have an extensive knowledge and understanding of the digital media landscape, particularly within social media (including but not limited to Instagram, Facebook, Twitter, Pinterest, YouTube, Snapchat, TikTok.
  • You garnered a deep background knowledge of the beauty and fashion industry and market environment and strong fashion sense and awareness of popular culture.
  • You are proficient in Microsoft Office, especially Excel.
  • You are recognized for your excellent communication skills.
  • You are fluent in English with proficiency in French. Any additional language is a plus.


OUR COMMITMENT TO YOU


  • We will onboard you in our fantastic sensorial adventure.
  • You will work in a flexible and agile working environment, surrounded by great people.
  • We strongly encourage test & learn mindsets.
  • You will be able to know your impact and measure your success.


This is a full-time permanent position (CDI).

Please make sure to send your CV in English.


We look forward to your application

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