Senior Commercial Marketing Manager

il y a 4 semaines

Paris, France Suntory Global Spirits Temps plein

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.


What makes this a great opportunity?

  • Critical role leading Customer growth, Category & Channel Marketing across the complexity of different Channels and Segments.
  • The role will report directly to the Head of Sales and will work very closely with Sales and Marketing peers and teams.
  • The role is responsible for driving eff ective execution of brand experiences inline with consumer demand occasions, shopper insights, data analytics & channel objectives to drive customer,category and Suntory Global Spirits brand growth.
  • The role leads a team of 4-5 direct reports.
  • This is a FTC role for a Maternity Leave Cover


Role Responsibilities

  • Create the Channel & Customer Segmentation – Off Trade, On-Trade & E- commerce
  • Convert Brand Strategies into Channel strategy Defi ne Brand X SKUrole by Channel
  • Own, steer and coordinate the commercial activity calendar
  • Develop Top National Customer-wise plans & Joint Business planning (JBP) where applicable for Off Trade and relevant On-Trade and E-Com customers together with respective KAM or Channel Director.
  • Define Category/ Customer growth drivers in line with Demand Spaces Occasions
  • Deliver channel specifi c assortment recommendations
  • Develop channel or customer specifi c promotion activities (incl. VAPguideline) based on relevant data (e.g. TPM, VAP analysis) to drive growth and ROI
  • Securing the annual budget for channel or customer activation
  • Responsibility for National Activity Grid
  • Aim to create customer conversations on relevant topics such as category management opportunities, shopper insight etc outside ofannual negotiations together with KAM to build customer relationships
  • Interact and coach KAMs on Commercial Marketing opportunities
  • Development and implementation of relevant reports and corresponding analyses in order to identify growth opportunities,enable KPI tracking, drive business decisions and improve revenue management.
  • Analyse and X-link various internal and external data sources to provide clear business recommendations (Nielsen, GfK, GEDAT, E-Com data, Sales Force, Trade Promotion Management)
  • Leads and supports the implementation and usage of a new Trade Promotion Management tool.
  • Supports and trains sales team in usage of new tools, systems, reports and increased data analytics
  • Integration of Sales & Marketing IT Tools
  • Define outlet execution & merchandising standards for different channels
  • Use existing data (e.g. Sales Force) to propose, optimize and track outlet execution and to define further opportunities.
  • Support width of Distribution via relevant customer & brand inputs
  • Understand & leverage best execution practices from Beam Suntory /competitors to deliver best in class field force execution
  • Support in developing Field Force KPIs and provide continuous trackingfor Sales incentive plan
  • Ensure legal compliance with all appropriate legislation occurs in all Commercial marketing activities and external partnerships and ensure business is done the right way


Qualifications

  • Minimum 10 years leadership/managerial experience in FMCG/Blue chip companies, Spirits/Drinks industry preferred
  • Strong knowledge of French retailer landscape
  • Minimum 2 years of experience in a similar role or 5 years in Sales roles including Key Account Management and experience in Marketing/Trade Marketing Roles
  • Experience in leading larger teams with multiple direct reports and leading teams with no line mgt responsibility
  • High level of strategic, conceptual and data analytics skills
  • Strong communicator with the ability to influence in all levels internally, externallyand cross-functional
  • Action-biased and output-oriented approach towards ambitious targets
  • Team oriented and collaborative outlook with coaching ability
  • Exudes senior leadership presence and strong strategic influencing skills
  • Demonstrates experience in driving change management and business re-engineering
  • Demonstrates high levels of adaptability, flexibility with regard to new challenges and the use of new networks and entrepreneurial skills
  • Fluent in French & English



At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

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