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French Brand Marketing Manager
Il y a 2 mois
About IXON IXON is a real human adventure, and we are proud to take stock of the progress made.
We started our business from scratch in France in 1996, and today we are a global brand of motorcycling equipment combining passion and expertise, and with a strong focus on racing. Located in our Headquarters in Mâcon, France (45 min north from Lyon / TGV station 5 min from the office), reporting to the CEO, we are a multicultural team. The Brand Marketing Manager is accountable for the development and implementation of the marketing strategy for the IXON global brand with the main aim to enhance the digital experience of our customers locally and reinforce our image and expertise in B2B and B2C.
As a member of the Management team, the Brand Marketing Manager is responsible for building and executing our Brand roadmap, with a focus on Brand and Products, to become the leading specialist in each segment of motorcycling equipment.
Partnering with high level of skills and expertise, the Brand Marketing Manager connects with passionate teams in the only Group in this activity segment to have its own integrated manufacturing unit.
Our Brand Marketing Manager takes over each day as a new challenge, in a stimulating and dynamic atmosphere, and in a working environment that exudes of course a passion for motorbikes and racing
O ur new team member will lead our Brand development thanks to our Marketing evolution starting from the Ixon key successes and foundations for:
Operational Marketing
· Digital Marketing
· Customers – our in-house developed B2B and CRM database enable to increase understanding of our customers behaviors and adapt our offer locally
· Digital experience – our digitalization journey is ready to win from new models and supports to gain visibility on the defined target and win market share
· Corporate design – our Ixon logo, tradeshows participation, catalogues and social medias are opportunities to inspire and consolidate our brand
Cross-functional teams – our regular meetings ensure marketing activities are aligned with overall business goals
· Team spirit – our events, newsletters, RH information system increase employee’s loyalty
~ Your proven expertise in global brand management will be key to redefine and deploy our international marketing strategy with a multi-year roadmap set around seasonal initiatives, to align our Brand, our Product ranges, our Company Values and our Teamwork to bring our customer’s experience to the next level
Your experience in B2B and B2C marketing, your curiosity and creativity to produce tailored messages and multi-channel digital medias will enable the brand to become the reference for international consumers.
Your robust sense of ownership combined with analytical mindset using customer’s feedback, CRM and B2B database as well as markets research will deliver the expected return on the proposed investment.
Ideally experienced from an outdoor clothing global brand, you are fluent in French & English and eager to work in an ethical and compliant environment.
If you think you are the right person to join Ixon as Brand Marketing Manager, we look forward to hearing from you
