Product Marketing Lead

il y a 2 jours

Nanterre, France FuturMaster Temps plein
Our marketing team is growing, and we are looking for our next superheroAs the Product Marketing Lead, you will play a critical role in positioning our supply chain planning and TPx solutions in the global market.You will be responsible for developing compelling product messaging, creating high-quality content, and supporting our global demand generation efforts.You will work closely with cross-functional teams, including product management, sales, and regional marketing, to ensure that our solutions are effectively communicated and differentiated in the marketplace.**Key Responsibilities:
*** **Positioning and Messaging:
** * Develop and refine the positioning and messaging for our advanced Supply Chain Planning and TPx solutions. * Ensure product messaging resonates with target audiences and clearly differentiates FuturMaster from competitors. * **Content Creation:
** * Develop sales enablement materials, including marketing toolkits, datasheets, and slide decks. * Create and manage white papers, blog articles, case studies, and other thought leadership content. * **Demand Generation:
** * Collaborate on the development of content for global demand generation campaigns, including webinars and SEA white paper downloads. * **Go-to-Market Strategy:
** * Contribute to the go-to-market strategy, including product launches and market entry plans. * **Analysts’ Benchmarks:
** * Track and analyze industry benchmarks and analyst reports to inform product positioning. **Key Performance Indicators (KPIs):
*** Number and quality of sales kits and marketing materials produced. * Engagement metrics for white papers, blog articles, and other content. * Impact of product positioning on lead generation and sales pipeline growth. * Analyst report rankings and mentions.
**Recruitment process:
**· **HR interview** (45 minutes / video) with Lison, our Talent Acquisition Lead· **Hiring Manager interview** (1h / video) with Naïri, our Global VP Marketing· **Business case** (at the office)· **Last interview** (1h) with your future team members
* Full proficiency in both spoken and written communication in English and French * 3+ years of experience in product marketing, preferably within B2B SaaS and Supply Chain Planning, or TPx solutions. * Proven experience in developing positioning and messaging strategy. * Strong analytical skills for understanding industry benchmarks. * Strong writing and content creation skills, with the ability to produce thought leadership marketing materials. * Proven experience in developing and executing go-to-market strategies. **Why Join Us:
*** Be an important part of the marketing strategy of a fast-growing company in the supply chain planning industry. * Work with cutting-edge technology and innovative solutions. * Collaborative and dynamic work environment with plenty of opportunities for growth and development

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