Product Marketing Manager
il y a 2 semaines
MISSIONSStudy the market to know the competitive environment and market characteristics, understand who the buyers are.Articulate value propositions for products and features in line with market demand, craft and maintain the product messaging framework.Partner with Product and Growth to ensure our apps' value proposition meets customer demand and is framed in a way that differentiates from the competition.MAIN ACTIVITIESConduct market research and competitive analysis to identify market trends and opportunities: trend, dynamics, regulation, estimation of the potential market (market sizing) and help detect business opportunities.In tandem with the Product Managers, build internal knowledge of the competition: direct, indirect and potential; identify opportunities and threats.Build buyer personas: top challenges, motivational levers, buying inhibitors, budget control, influence in the organization, media/communication preferences.Collaborate with Product teams to shape product roadmaps based on customer needs/feedback and market insights.Craft compelling product messaging and positioning that resonates with target audiences: vision, mission, market, differentiators, promise.Own product pages on our website, marketplace listings and product sheets.Challenge & feed the roadmap with market insights.Collaborate with the Product team to support user onboarding: quick tour, how to, specific content and UX writing.Contribute to the pricing and business plan definition with the Product Managers: projected sales, pricing, perceived value.Roll-out: Go-to-market & Internal enablementDevelop and execute go-to-market strategies for new product launches and feature releases, ensuring alignment with business objectives: beta users recruitment, external communication, in-app messaging, emailings.Partner with the Growth team to create campaigns that drive product awareness, engagement, and qualified leads.Create & manage the creation of content (blog posts, whitepapers, webinars, product videos) that communicates product value and engages users.Enable the Partner & Growth team with effective product collateral, competitive insights, product demos, and value propositions, sales pitch, conference presentations, use-cases presentations, success stories.Represent the company at industry events, webinars, and conferences to showcase our solutions mainly abroad.Coach & support internal teams on product strategy and communication.Closely monitor performance metrics: free trials, conversion, paid license, MRR, New MRR, churn and contribute to improving these metrics.TOOLSProduct Analytics platform, Market analysis tool (SEMrush...), Hubspot, GA.Required ExperienceMinimum 3 years experience in Product Marketing, or Marketing, in the SaaS/Tech world.Obsessed with understanding our customers' issues and pain points, with a strong commercial sense.Able to grasp complex technical topics and translate them into unique customer benefits.Skills & attributesAt least 3 years of experience in B2B product marketing, ideally in SaaS or high-tech industries.Proficiency in defining product marketing strategies, conducting market research, and leading go-to-market processes.Excellent command of English (minimum C1 level); knowledge of Jira and Confluence is a plus.Strong ability to create impactful marketing materials (presentations, sales arguments, demo videos).Strategic and analytical mindset with a talent for identifying business opportunities and understanding market dynamics.Natural leadership skills with the ability to align teams and lead discussions effectively.Exceptional communication and listening skills, simplifying complex topics and tailoring messages to resonate with diverse audiences.Adaptable and eager to continuously learn and acquire new skills through training opportunities.Interview ProcessStep 1: 1st quick interview: 30-minute call with our Head of Marketing to validate profile and motivations.Step 2: In-depth interview: 1:1 video to assess skills with our Head of Marketing.Step 3: Practical case to prepare and present.Step 4: Interview with an Excom member, this is the last step to validate your arrival at ElementsDiscover our apps, and follow us on LinkedIn and YouTube.
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