Global Data and Analytics Manager

DescriptionPosition at Havas MediaJob Description Status: Job TitleGlobal Data & Analytics ManagerCompanyHavas Media GroupDepartmentFront Office LocationParisScopeGlobalReporting ToGlobal Client OfficerRelationshipsInternal: FO/MO Global teams within HMG plus local HMG teamsExternal: Clients, prospects, data sources suppliersHavas Media is the main media brand for global communications group, Havas.

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We have a simple structure that has been specifically created to promote integration and digital fluency.

All of the Havas Media teams are supported by specialist units that span digital, data, mobile, content marketing, sports and experiential.

Due to our simpler brand hierarchy, management team and scale, we are the only major communications network that is agile enough to offer our clients the option of integrated service to this level.  For ref.:Fastest growing media group in the last ten years.

Almost all by organic growthHavas Media Group has secured a new global client partner every quarter since its inception (Jan ’13)8,500 HMG staff around the globe within 80+ countries and 125+ offices (Havas Group has over 18,000 globally)2bn turnoverJob SummaryThe Global Data & Analytics Manager will play a key role our jeweller client global business (a recent win for HMG with expected global billings of c.80m across 40+ countries).

This role will support the Global business leadership team working very closely with the Global Digital Director and digital specialists.

Providing essential management of digital campaign data collection, related attribution and analytics focus, this individual will be a key member of the Global team.  Proven competency in data and analytics management will be important.  Experience in the luxury sector is a benefit.   C.90% of time on this primary global client  10% on other key global client businessMissionTo bring data accountability and attribution advisory to the global client business while also committing a percentage of time to other global client relationships based in Paris.   To contribute to internal data & strategic excellence in the digital accountability arena by enhancing knowledge within the Havas teams and crucially with our key clients.

Main ResponsibilitiesData management»        This position requires that the Manager is able to create and deliver measurement frameworks that create meaningful business value »        Working with a performance scoring methodology, aligning better understanding consumer attitudes and perceptions»        Working with senior Data & Analytics colleagues, applying techniques to capture and analyse digital data, incl.

statistic techniques (e.g.

correlation, predictive, regression) Requires a knowledge and capability to deliver attribution modeling, plus familiarity with enterprise web analytics tools (e.g.

Google Analytics Premium) »        Applying experience in integrating multiple data sources such as ad-servers, rich media vendors, ecommerce data, etc»        Produce data extracts to provide automated granular reporting solutions (in conjunction with senior coleagues)»        Collaboration & communication with global client teams and local data insights managers to optimize use of global data sources and to deliver consistency in operationsReporting & Analysis»        Experience in driving reporting automation to increase time spent on analysis versus reporting»        Crafting insightful analysis that is actionable in driving a set of recommendations that produce improvements/results»        Making recommendations for automated dashboards and marketing scorecards»        Working with a variety of data such as competitive, buzz, ad-serving, web analytics data, planning data, attitudinal data, etc.

»        Consultation and execution of combining data sets, developing databases and troubleshooting data integration and hygiene Digital Marketing Expertise & Teamwork»        Maintain ongoing knowledge and growing expertise around new ad-serving, targeting and data management technologies»        Assessing emerging media related to measurement»        Educating internal teams and clients about all issues related to digital data and marketing measurement»        Coordinate with internal client teams, internal departments, partner agencies, clients and vendors. xuezdbg Reputation»          Help to identify (and create) opportunities for external PR amongst industry, clients and prospectsCharacteristics of a Successful Candidate:»        Prior experience from a data & analytics position, ideally with agency-side or luxury experience»        Working knowledge of digital marketing technologies »        Ad operations/trafficking experience would be an advantage»        Ideally some experience in dealing with large datasets in varied formats»        E