Brand Ambassador Diplomatico

il y a 1 mois

Paris, France Brown-Forman Temps plein

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Brown-Forman France & Belgium truly value Brand Advocacy. The purpose of the Brand Ambassador is to authentically educate, engage with and inspire the modern hospitality professional. He/she plays a key role in highlighting and showcasing the meaningful difference of our brands; their quality, versatility and relevance to globally connected modern hospitality professionals, to influence & create preference for our brands, to define the right strategies (right places, people, events, cities), in the market from bars to "cavistes" to influencers.

What’s It Like To Work Here?

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home.
_Come have a seat at our table_.

What You Will Do in This Role

Develop Brand Advocacy strategy

With the support of the Marketing Manager and the European BA community, the BA defines a robust well documented advocacy strategy for his/her set of brands, key initiatives, and executes it, maximizing the budget he/she is in charge of.

Develop and increase presence, visibility and prescription of the brands in liquor stores, “Cavistes” & On Trade targeted customers:
o Set up a clear roadmap of key high potential customers, and action plan to put in place

o Build relationships with bartenders & liquor stores owners/managers, bartenders in targeted outlets and distributor partners in key cities. Conduct training and tasting sessions

o Educate and infuse our brand territories, uniqueness & legitimacy

o Co-create major customer approach / strategy with On Trade Sales team

o Be the cornerstone of the strategy to reach prestigious, luxury customers

Develop brand awareness and accelerate conversion towards relevant targets
- Create a strong link between brand & influencers, encourage them to be vocal about the brand. Make our brands resonating with the core target audience with the right mix of physical and digital (social media) presence, partnering with IMC.
- Conduct comprehensive tastings, samplings, master-classes, for targeted consumers and influencers
- Prospect and build strong relationships with “spirits geeks” influencers (Bloggers/journalists) while maintaining and nurturing current relationships
- Act as an ambassador and consumer/trade influencer via curated Social Media activities - create relevant assets to reach this goal
- Recommend, execute brand presence in major Fairs & critical events
- Participate actively in PR strategy & implementation liaising with a broad set of stakeholders.

Act as a key business partner in France & Belgium for our brands
- Be the eyes & ears of the marketing team to voice out and populate arising trends/key insights
- Collect for the team insights, trends and competitor’s activations to help in developing trade & marketing plans
- Propose, develop & measure actions answering key brand strategies
- Influence Brand Plan via defining the places that count, digital influence
- Train internal salesforce and newcomers / develop selling tools
- Influence & voice out in the market the global advocacy strategies & priorities

We are looking for someone who has:
Education: College/University (Bachelors or Equivalent); Bachelors or Equivalent

Certifications: Hotel Business school or commercial business school

Experience: Minimum 3 years experience in the Wines and/or Spirits industry. Expertise in Rum would be highly appreciated.

Experience in Brand ambassadorship is mandatory.

What You Can Add to the Recipe:

- Excellent category, brand and trade knowledge
- Outstanding presentation skills & ability to create links with people easily
- Brand lover: passion to live life of the luxury sector and bring our brands to life
- Computer skills, Social Media Knowledge
- Fluent French & English

Others : Extensively Travel, including nights and weekends

Social Responsibility

Brown-Forman prides itself on being a leader in responsible consumption. As a representative of the BFF’s brand and Company, the BA must comply and lead by example in social and professional settings

Nothing Better in the Market:
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

LI-KF1

Requisition Type:
Employee

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