Head of Communication

Il y a 5 mois


Paris, France DialOnce Temps plein

DialOnce est un leader dans les solutions SaaS utilisant l'intelligence artificielle pour transformer la relation client.

Grâce à notre plateforme innovante, nous facilitons les interactions entre entreprises, clients et conseillers pour encourager le selfcare, l’omnicanalité et la productivité.

Nos références sont des acteurs tels que Fnac-Darty, Crédit Agricole, DGFIP, Matmut, TUI, OrangeDepuis près de 10 ans, nous comptons déjà plus de 150 références Grands Comptes en France et à l'International. (forte croissance)

Pour poursuivre notre développement, nous souhaitons renforcer notre équipe composée de 50 collaborateurs qui partagent un ADN fort en termes d’innovation et de performance, en accueillant:
**Un.e Head of Communication & Marketing Digital**

**Description du poste**:
Nous recherchons un.e Head of Communication et Marketing Digital talentueux.se et ambitieux.se pour superviser ce pôle. Rattaché.e à notre CEO, vous aurez la responsabilité de la stratégie de communication (interne et externe) et marketing digital, avec le soutien d’une équipe dédiée.

Responsabilités principales:
**Média et Communication**
- Vous assurez une communication cohérente et efficace à la fois en interne et en externe.
- Vous élaborez un calendrier éditorial et vous êtes garants de sa bonne mise en œuvre.
- Vous êtes responsable du Community Management, visant à renforcer l’engagement sur les réseaux.
- Vous collaborez avec des influenceurs et institutions spécialisées pour accroître notre visibilité.
- Vous coordonnez notre agence de Relations Presse pour développer notre présence sur différents Médias.
- Vous êtes en charge de la gestion du Trafic: Gérer le media buying et les campagnes publicitaires (Google, Meta, LinkedIn) pour optimiser le trafic et les résultats.
- Vous êtes garant du respect de la bonne utilisation de notre charge graphique et de la cohérence de l'ensemble de nos communications internes et externes.

**Marketing**
- Vous vous appuyez sur le web master, pour optimiser les performances du site internet DialOnce, pour fluidifier la navigation et accroître la conversion.
- Vous identifiez, planifiez et exécutez des événements ( Webinars, salons, événements avec nos partenaires & clients) pour promouvoir la marque et générer des leads.
- Vous identifiez et mettez en place des outils de conversion (lead magnets, call-to-action, landings pages, formulaires).
- Vous assurez le suivi des performances et construisez puis pilotez les dashboards de suivi des KPIs growth (social media, CRM, SEO etc).

**Profil et compétences**:

- Vous avez plus de 8 ans d'expérience en marketing, communication ou branding BtoB de préférence chez un éditeur de logiciel dans le secteur de la relation client.
- Vous êtes orienté.e performance, vous avez des compétences avérées en génération de leads.
- Vous avez la capacité à concevoir un plan marketing/communication complet, en adéquation avec les moyens mis à votre disposition, y compris les budgets, les actions et la gestion.
- Vous avez d’excellentes compétences en communication, tant à l'écrit qu'à l'oral en français et en anglais. Vous excellez dans l’art du storytelling.
- Vous avez la fibre managériale, un leadership naturel et vous savez coordonner des profils pluridisciplinaires.
- Vous avez une approche data-driven, vous êtes organisé.e et méthodique.
- Vous maîtrisez des outils de marketing digital et des plateformes de réseaux sociaux. Vous avez une appétence pour les réseaux sociaux et vous êtes curieux de nouveaux formats et contenus.

Au-delà de ces compétences, nous souhaitons accueillir dans nos équipes une personnalité engagée et désireuse de contribuer au succès de notre entreprise, tout en ayant une forte culture de l’esprit d’équipe.


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