Product Marketing Manager
Il y a 5 mois
Product Marketing is key in this stage of Pelico’s growth: it will connect the product to be marketed with the different audiences: target market, active prospects, existing customers, Product team, Sales team and Marketing team. The objective is to make our future customers understand the importance and usefulness of our SAAS.
We are looking for our first Product Marketing Manager, who will be the bridge between Product,
Sales, Business, and Marketing. With your broad scope of actions, you will bring a business dimension to the product-based decisions we will be making as we expand across industries and geographies.
- ** A customer dimension**: understand what the customer wants and needs, both now and in the future as we expand our relationship
- **A product dimension**: know the product and its usage in-depth, being able to articulate the value of the product from a benefit-focus perspective
- **A market dimension**: study the market to understand what tools different industries use to overcome the shortcomings of their existing solutions, and how Pelico compares to the status quo and other competitors
- **A positioning dimension**: establish a strong identity for Pelico in the mind of target customers and how it stands apart from the competition, and provide insights to improve our pricing strategy
- **A message dimension**: convert features into customer benefits to highlight the characteristics and advantages of Pelico by providing an impactful message to the right audience (B2B personae)
- **A support dimension**: help internal teams understand and sell our product to best support our customers (sales enablement, customer success)
- **A launch dimension**: closely collaborate with various stakeholders to ensure all improvements/announcements are effectively communicated to all internal and external audiences through various channels, and monitor the success of each launch.
***
**What you'll do & learn**
In your day to day, your missions will be to:
- Develop a deep understanding of the industries and geographies where Pelico can add value to organizations
- Understand what existing and potential customers need within their organizations, and how the Pelico platform can help them with their Operations problems
- Build marketing & sales enablement material, making sure to address every pertinent buyer personae
- Closely collaborate with Sales and Growth teams to create and drive campaigns and presentations with both potential and existing customers
- Explore usage scenarios across different industries and prioritize which features/functions/solutions will be most impactful in the markets we want to target
- Work with different internal and external stakeholders to package the product in a way that resonates with our customers and end-users
- Monitor the competition and provide strategic insights that are relevant to the direction of the business and product
- Drive work autonomously, demonstrate pragmatist & agility
**What you embody ️**
- Background in Business, Economics, Engineering, and/or Marketing (MBA preferred)
- Previous experience in product marketing, or equivalent experience in leading the development of go-to-market strategies
- Ability to collaborate with multiple stakeholders simultaneously, incorporating their feedback into the strategy and planning
- Solid Excel skills, able to develop analyses that drive insights
- Previous experience presenting to executive teams and existing/potential customers
**About You**
- You are interested in joining an early stage startup, having the opportunity to shape the company’s future.
- You are customer-centric & business oriented
- You have Storytelling skills, ability to understand, synthesize and explain complex problems in simple terms
- You have excellent writing and communication skills - ability to distill and synthesize complex concepts into simple messages
- You have a curious mind and active listening skills
- You have a deep understanding of how to sell a product and what different markets need
- You are fluent in English (written and spoken)
- Pelico promotes inclusion and non-discrimination, and acts daily in favour of social mix, gender equality, senior citizens & disability_
**What we offer**
Join an exciting adventure with a lot of challenges at all levels
- Work on a highly impactful product that users love
- Office location at the heart of Paris (75002)
- Stock Options for every Pelican
- Remote flexibility & 6 weeks of Work from Anywhere
- Premium health coverage : Alan Blue
- 50% meal allowance: 10€/day worked (Swile card)
- 50% public transportation or equivalent in sustainable mobilty package
- Team events every quarter
**Location**
- This position is located in our Paris headquarters.
**Our recruitment Process**
- Screening
- Study case in 2 steps
- Debrief
- References Check
- Offer Letter in 48 hours
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