Marketing Manager France

il y a 1 mois


Paris, France AlignTech Temps plein

**Join a team that is changing millions of lives.**

Transforming smiles, changing lives.

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.

Ready to join us?

**About this opportunity**

To strengthen our Marketing team in Asnières-sur-Seine, we are looking for a** Marketing Manager**. In this position you will develop and execute the marketing plans for the region according to the EMEA-wide corporate strategy and business objectives. In the role of Marketing Manager, you will be responsible for localizing, adapting and implementing marketing activities for the French market to further expand and strengthen the visibility of either one channel or product within the marketing team. You will report directly into the Marketing Director and support in leading the local marketing performance.

This role is based in our office in Asnières-sur-Seine with homeoffice options (3 office days per week).

This role is a maternity cover for a period of 9 months.

**In this role, you will**
- Be a Key representative of the country's marketing team to lead the marketing plan on the defined responsibility area
- Translate the regional marketing plan based on local needs and expectations to drive brand awareness, physician enrollment and growth within the OPEX budget
- Build go-to-market strategies thanks to deep understanding of the market, including HCP customers, laboratories, DSO (“Centres dentaires”), distributors and other relevant industry players
- Translate and support the development of marketing campaigns to support product launches & Programs (sales materials, educational content, clinical support, online communication)
- Identify and drive local commercial initiatives (including promotions) and drive practice marketing and development programs. You will be involved in professional media and PR
- Build close relationships with global, regional and local marketing teams
- Cross-functional coordination with sales and finance teams to support business growth
- Use analytics and insights (including campaign ROI, customer reimbursement, and competition) to support marketing plan execution
- Own routine local market analysis: competitor, industry trends, you also own routine business analysis: digital tools & solutions adoption and identify future market & channel opportunities.
- Support the local KOL network development (speakers, key clients, institutions) and the organization of Adboards
- Identify and defend local growth opportunities in addition to the regional plan
- Manage external distributors and/or training partners

**In this role, you’ll need **
- Bachelor's degree or higher, preferably in marketing or business administration
- A minimum of 3+ years of professional experience in marketing management on a country level (ideally B2B eviroment)
- Marketing or field sales experience in the medical, dental fields or capital equipment is a plus.
- Strong analytical and project management skills
- Ability to make sound strategic decisions, incorporating data from multiple sources and business judgment
- Ability to work cross functionally with individuals at all levels in an organization and understand their needs/motivations
- Native level language skills in French and fluent English language skills
- Regular trips within the French market and to the head office in Rotkreuz, Switzerland may be required

**Sound like a good fit?**

Great Click the "Apply" link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.

**About Align**

Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.

By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work



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