Global PR

Il y a 5 mois

Paris e, France Horace Temps plein

**Description du poste**:
Horace s’agrandit et recherche un(e) Global PR & Influence Manager pour renforcer la team Communication. Cette équipe a pour mission d’amplifier et de consolider le lien entre Horace et sa communauté et ainsi de développer l’image de marque. Apporter de la visibilité à la marque dans les médias et sur les réseaux sociaux avec des angles différents (stratégie KOL, influence, RP,...)

**Responsabilités**

Au sein de l’équipe Communication, ton rôle sera de développer la stratégie Global d’influence au sein de Horace. Tu représenteras Horace auprès des influenceurs, créateurs de contenus, journalistes et de nos agences partenaires dans le monde. Ton sens du relationnel et ton réseau sont tes meilleurs alliés

Tes missions seront:
**Gestion de la stratégie Influence au global**:

- Travailler en collaboration avec le Global Communication Director afin de mettre en place une stratégie d’Influence couvrant le UK, les US et la France
- Développer cette stratégie en fonction de nos objectifs, du calendrier, des tendances, des moments commerciaux ou actualités et des lancements de produits
- Piloter les agences partenaires RP en France, UK et aux US afin de développer et d’accroître la visibilité et l’attractivité de la Marque
- Elaborer les stratégies annuelles par marché en fonction des budgets.
- Mettre en place guidelines, templates et reportings pour analyser et améliorer les performances des agences et de nos actions RP/influence.
- Connaitre, identifier et développer un réseau d’influenceurs globalement et localement afin d’améliorer la notoriété et la e-réputation de Horace
- Gérer la relation avec ces Key Opinion leader, planifier et collaborer avec eux pour des campagnes de créations de contenus, seeding, visibilité et notoriété sur tous les réseaux (TikTok, Instagram, Youtube et autres si besoin)
- Collaborer étroitement avec la team Social Media pour le sourcing des contenus influenceurs et droits de reposts ainsi qu’avec les équipes Création, Marketing et Growth.

**Coordination & gestion des événements**:

- Créer des concepts créatifs de collaborations et aussi drive-to-store afin de promouvoir nos boutiques physiques
- Imaginer et organiser des évènements en respectant les délais et budgets demandés

**Suivi de la performance & Veille**:

- Analyser les KPIs de l’influence sur tous les pays (FR, UK, US) et faire des reportings réguliers (hebdo, mensuel, annuel) en montrant les retombées dans chaque pays
- Suivre les dernières tendances en matière de marketing, de gestion des influenceurs et de technologie, etc.

**Profil recherché**:

- Tu as minimum 3 ans d’expérience dans le marketing d’influence Global.
- Tu sais identifier et développer un réseau de personnes en adéquation avec Horace
- Tu possèdes un excellent sens du relationnel et ton réseau parle pour toi TikTok, Instagram, Youtube n’ont pas de secret pour toi
- Tu sais analyser et comprendre les KPI et tu as une approche ROIste de l'influence
- Tu aimes travailler dans un contexte international, travailler en anglais n’est pas un problème pour toi
- Tu es organisé́(e) et sais prioriser tes tâches pour pouvoir gérer plusieurs projets à la fois

**Déroulement du process de recrutement**:

- Un **1er screening avec notre Head of Talent Acquisition**, pour mieux te connaitre et comprendre ton plan de carrière
- Un **entretien avec notre Global Communication Director**, pour te parler du poste, t’expliquer notre façon de fonctionner et voir si cela s’aligne avec ton profil, mais aussi pour répondre à tes questions
- Un **cas pratique** pour tester tes compétences techniques
- Suivi d’**un entretien avec notre CMO et d’un dernier entretien fit avec notre Team Horace**

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