Customer Data and Targetting Manager

il y a 4 semaines


Paris, France AccorCorpo Temps plein

Description de l'entreprise

We are Accor.** **We are a worldwide Augmented Hospitality leader. We are more than 230,000 hospitality experts placing people at the heart of what we do, creating new connections & emotions for our guests, nurturing real passion for service and achievement beyond limits.

We’re so much **more than hotels** — **we’re creating innovative lifestyle experiences**, whether you live, work or play. Blaze your own trail from **40+ hotel brands, restaurants, nightclubs, spas, co-working spaces, and tech start-ups**.

Building on the strength of our teams and our strong holistic ecosystem of brands & solutions, we are breaking new ground to shape the hospitality of tomorrow and inspire new ways to experience the world.

You are part of Accor Digital & Business Factory division, L&E, E-Commerce & Customer Engagement Direction, more particularly in the Customer Knowledge department. Responsible for developing Customer Data Capture to improve Customer Knowledge and personalization, and for managing Targeting and Audience management for Omnichannel Marketing campaigns.

Description du poste
**AUDIENCE, AD HOC TARGETING AND SCORING**
- Based on Marketing & Customer Analysis, define, specify and manage the **evolutions **on Core targets and **Customer Segmentation** to support the Customer Marketing strategy
- Identify & **specificy ad-hoc customer scoring** development requested for Customer Engagement activities and **coordinate the development** with related teams
- Generate advanced audiences in Salesforce & CDP

**GLOBAL BUSINESS LEAD OF THE CUSTOMER DATA PLATEFORM**
- **Central Business Lead** in the worldwide implementation of a **new Marketing Platform** and **Customer Data Platform**:

- **Manage Targeting and Profiling** in Salesforce Marketing Cloud / Customer Data Platform. **Support Marketing teams** at both global and regional levels in campaigns management, by defining or **refining Customer segments and audiences for Omnichannel Marketing campaigns**.
- **Contribute **to the **development of real time personalization on digital channels** and to the implementation of Salesforce Interaction studio, by developing Data capture programs enabling personalization

**DEFINE AND MONITOR CUSTOMER DATA CAPTURE & CONTACTABILITY**
- **Develop and monitor the Data capture** standard to develop a **360° Customer Knowledge and Targeting capabilities**:

- **Define and monitor the customer data capture performance**, identify the top & worst data capture process, identify levers to increase the customer data consistency, the rates of contactables contacts on Omni Channel.
- OKR Owner on contactability topics

**Qualifications**:
**Formation & experience**

> Master’s degree with a strong background in Customer Data management, Data capture and CRM, Targeting/audience management
> Significant experience (5/8 y.) in Customer Data Capture/management and Targeting/audience management for a leading Brand or Player, mature in Digital and Omnichannel Marketing
> Experienced on Marketing campaigns solutions, preferably Salesforce, CDP
> International experience is a must

**Skills & profile**

> Analytical capacites, data-driven, results orientated
> 360° Customer Database management
> Data capture, Targeting, Audience management
> Customer driven and passionate about Customer knowledge
> Digital and Omnichannel Marketing
> Communication / interpersonal skills
> English/French mandatory
> Technical environnement for analysis & Targeting : SQL (advanced), CDP, Tableau, Snowflake / Dataiku

Informations supplémentaires
**_
Key interactions_**

Inside the Digital & Business Factory division:
> Ecommerce & Customer Engagement
> Digital factory
> Data Tribe (Datascience, Direct & L&P)
> Business Performance
> Brandinng Loyalty, Partnership & subscription Program team

Outside D&B Factory division : Hubs (Power Brand, Luxe )


  • Customer Success Manager

    il y a 1 semaine


    Paris, France Data Impact Temps plein

    Company Description **Why Data Impact by NielsenIQ?** The phenomenal development of e-commerce has given rise to huge quantities of data and information. Companies have difficulty exploiting this data, not knowing which leverage actions to choose nor how to measure their impact. This is where **Data Impact by NielsenIQ** comes in! We **collect** over 20...

  • Customer Success Manager

    il y a 1 jour


    Paris, France Data Impact Temps plein

    Company Description **Why Data Impact by NielsenIQ?** The phenomenal development of e-commerce has given rise to huge quantities of data and information. Companies have difficulty exploiting this data, not knowing which leverage actions to choose nor how to measure their impact. - This is where **Data Impact by NielsenIQ **comes in! We **collect** over 70...

  • Customer Success Manager

    il y a 1 mois


    Paris, France Data Impact Temps plein

    **Company Description** Data Impact by NIQ is an e-commerce analytics provider. Our customizable, intuitive platform offers the most accurate and reliable digital shelf data available. The creator of industry standard location-based data analytics, we continually develop new solutions for our clients. Our Marketplace Sales & Share suite empowers brands to...


  • Paris, France Beamy Temps plein

    **As Beamy grows, the CS team needs to be strengthened **and we are looking for experienced and talented ** Customer Success Manager - Solution Expert **who want to build the future of SaaS management, while developing their own skills and expertise. The integration of Beamy with our customers goes through a phase called **Discovery**. This is the key...


  • Paris, France AXA Group Temps plein

    1. Group Operations and GETD In the last years, significant work has been done to digitize AXA’s business model so far. Nevertheless, due to massive technological changes, customers’ expectations and behaviors have evolved significantly. Thus, we are convinced that we must accelerate our technological transformation to achieve our ambition to become...


  • Paris, France AXA Group Temps plein

    1. Group Operations and GETD In the last years, significant work has been done to digitize AXA’s business model so far. Nevertheless, due to massive technological changes, customers’ expectations and behaviors have evolved significantly. Thus, we are convinced that we must accelerate our technological transformation to achieve our ambition to become...

  • Customer Data Engineer

    il y a 1 semaine


    Paris, France Databricks Temps plein

    CSQ125R106 At Databricks, we are on a mission to empower our customers to solve the world's toughest data problems by utilizing the Data Intelligence platform. As a Customer Data Engineer (Technical Services Engineer), you will play a critical role in advising Customers in their onboarding journey. You will directly work with customers to help them onboard...

  • Customer Success Manager

    il y a 1 jour


    Paris, France Dataiku Temps plein

    At Dataiku, we're not just adapting to the AI revolution, we're leading it. Since our beginning in Paris in 2013, we've been pioneering the future of AI with a platform that makes data actionable and accessible. With over 1,000 teammates across 25 countries and backed by a renowned set of investors, we're the architects of Everyday AI, enabling data experts...


  • Paris, France Consortia Temps plein

    **Customer Strategy Manager** required for a leading digital transformation and management consultancy who specialises in private equity. My client combines business consultancy, digital design thinking, marketing, technology, and data to solve complex problems for CEOs and their investors, looking for an experienced and entrepreneurial **Customer Strategy...


  • Paris, France Own Company Temps plein

    Own is the leading data platform trusted by thousands of organizations to protect and activate SaaS data to transform their businesses. Own empowers customers to ensure the availability, security and compliance of mission-critical data, while unlocking new ways to gain deeper insights faster. By partnering with some of the world's largest SaaS ecosystems...


  • Paris, France NTT DATA Temps plein

    Regional Risk and Quality Assurance Manager (f/m/d) Full or part time You – to break new ground! As NTT DATA Business Solutions, we are more than just a company. We are a team of innovative and passionate people who specialize in creating value-added SAP solutions and guiding our customers on their journey to becoming intelligent...


  • Paris, France NTT DATA Temps plein

    Regional Risk and Quality Assurance Manager (f/m/d) Full or part time You – to break new ground! As NTT DATA Business Solutions, we are more than just a company. We are a team of innovative and passionate people who specialize in creating value-added SAP solutions and guiding our customers on their journey to becoming intelligent...

  • Customer Care Manager

    il y a 7 jours


    Paris, France Didomi Temps plein

    Didomi helps organizations implement great Privacy User Experiences that respect choices and give people control over their data. Our Global Privacy UX Solutions are designed to solve today's data privacy challenges, such as multi-regulation consent management, privacy governance, and the need to provide self-service user privacy journeys, supercharged by...


  • Paris, France OwnBackup Temps plein

    Own is the leading data platform trusted by thousands of organizations to protect and activate SaaS data to transform their businesses. Own empowers customers to ensure the availability, security and compliance of mission-critical data, while unlocking new ways to gain deeper insights faster. By partnering with some of the world’s largest SaaS ecosystems...


  • Paris, France OwnBackup Temps plein

    Own is the leading data platform trusted by thousands of organizations to protect and activate SaaS data to transform their businesses. Own empowers customers to ensure the availability, security and compliance of mission-critical data, while unlocking new ways to gain deeper insights faster. By partnering with some of the world’s largest SaaS ecosystems...


  • Paris, France Havas Group Temps plein

    Description Position at Havas Media Job Description Status: Job Title Global Data & Analytics Manager Company Havas Media Group Department Front Office Location Paris Scope Global Reporting To Global Client Officer Relationships Internal:FO/MO Global teams within HMG plus local HMG teams External: Clients, prospects, data sources...


  • Paris, France Havas Group Temps plein

    Description Position at Havas Media Job Description Status: Job Title Global Data & Analytics Manager Company Havas Media Group Department Front Office Location Paris Scope Global Reporting To Global Client Officer Relationships Internal:FO/MO Global teams within HMG plus local HMG teams External: Clients, prospects, data sources...

  • Customer Success Manager

    il y a 2 semaines


    Paris, France Beamy Temps plein

    **As Beamy grows, the CS team needs to be strengthened **and we are looking for experienced and talented ** Customer Success Manager - Solution Expert **who want to build the future of SaaS management, while developing their own skills and expertise. The integration of Beamy with our customers goes through a phase called **Discovery**. This is the key...


  • Paris, France P&C INTERNATIONAL Temps plein

    **Cette annonce a été publiée sur Emploi-Événementiel.fr : ht**tps://ww**w.emploi-evenementiel.fr/offres-emploi/marketing-and-customer-support-bilingual-french-english-4283.html**: **PRÉSENTATION DE L'ENTREPRISE **:P&C International is a dynamic SME that recruits and coordinates exhibitors at international trade fairs and offers them the services they...


  • Paris, France PhantomBuster Temps plein

    **About the company**: As a market leader in Lead Generation Automation, we enable thousands of SMBs to boost their growth by finding and connecting with their ideal customers on major social media platforms. We’re a bootstrapped, profitable PLG startup (50 team members) serving customers worldwide (with the US as our largest market). **About the...