Country Marcom Manager, France

Il y a 2 mois


Paris, France Apple Temps plein

**Summary**

Posted: May 3, 2024

Weekly Hours**:35**

Role Number**:200548247**

The role you’re looking at is part of the Marketing Communications (Marcom) group at Apple. Our team works to ensure that the company’s strategic products are conveyed in the most compelling way to a wide array of audiences in multiple markets and languages across Europe. We develop and create the world’s best marketing communications in support of our amazing products. We're not engineers here at Marcom, but we share the same goal - to make everything we touch beautiful and elegantly simple. This role is responsible for driving the strategic direction and overseeing the output of all Marcom activities in country across both channel and brand, as well as ensuring a tight integration with other marketing disciplines like Product Marketing and PR. Working with the pan European brand and channel teams, you will oversee the localisation and implementation of global launches, programs and campaigns, ensuring they meet Apple’s exacting standards. Working cross functionally both within Marcom and other marketing functions, you will recommend any necessary extensions or adaptations to global work to fit market conditions or opportunities, and you will help identify and drive through country specific business opportunities that will require bespoke origination/adaptation work. Through focus and proximity to market you will have a deep understanding of channel, European partner dynamics and sales priorities. You will mine insights and have your finger of the pulse of the local zeitgeist in terms of partners, business, political, consumer and marketplace dynamics. You will work closely with your country counterparts in marketing and sales, as well as cross functionally, to develop cohesive and comprehensive strategies. You will work with European and WW channel teams to have a clear understanding of global priorities and how they should be successfully implemented in market. You will have a strong point of view, informed by your partnerships with local teams about what is needed in France and where global solutions are not fully meeting those challenges / opportunities and therefore what local strategies should be deployed. You will also be responsible for assessing the success of those strategies and creative executions using local nuance and knowledge. Furthermore you will use that knowledge to build, extend and where appropriate pivot the country strategy moving forwards. The strategies are a long term endeavour which will help us to drive business and brand benefit. Key to this will be developing a close working relationship with the Channel and Brand leads for Europe, as well as their respective teams. As part of our team you will be supported by inspirational peers and colleagues from around the world, as you contribute to our continued success. If you’re looking for a place to do the best work of your life, this is it. Join us. We can’t wait to see what you will do

**Description**

**Key Qualifications**
- Significant experience of integrated marketing, from insights to strategy, execution, measurement and beyond
- Excellent analytical and strategic skills, with the ability to craft and deliver persuasive arguments around business opportunities
- Proven experience of leading cross functional teams to deliver integrated through the line campaigns at scale
- Strong understanding of the digital landscape and digital marketing best practice
- Fluency in both French and English is critical



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