Marcom Strategy Lead, France

Il y a 4 mois


Paris, France Apple Temps plein

**Summary**

Posted: 4 Jul 2024

Weekly Hours**:35**

Role Number**:200548260**

**Description**

Insight and Analysis: Develop a deep understanding of the dynamics of Apple's business, the consumer technology category, our audiences, and their relationship with Apple and its products. Analyze and understand consumer journeys across our direct and indirect channels. Synthesize various inputs, including internal and third-party data sources and primary/secondary research, to construct a clear picture of the market opportunity. Opportunity Identification: Identify key opportunities to grow Apple's business in France and deepen the cultural connection with the Apple brand. Employ an always-looking mentality for opportunities within and outside of a formal planning process. Strategic Planning: Lead the development of an annual French marketing plan in cooperation with Product Marketing and PR teams. Create a plan to prioritize key opportunities and identify potential initiatives across all Apple touchpoints, acting as a tangible scope of work for the coming year. Creative Development: Write and execute initiative and creative briefs for local initiatives. Collaborate with partner agencies and act as a strategic guide for creative development. Inform briefs with necessary primary research. Strategic Leadership: Guide a multi-functional marketing team - in partnership with a Brand and Channel Lead, Corp Comms Lead, and a Product Marketing Lead - to marketing excellence in France. Additionally, function as a leader within the broader strategy and Marcom network to develop best-in-class cases that can impact Apple’s presence around Europe and the rest of the world.

**Key Qualifications**
- Proven experience in marketing strategy, preferably in the consumer technology sector.
- Strong understanding of the French market and cultural nuances.
- Excellent analytical and strategic thinking skills.
- Experience in working with cross-functional teams and external partners.
- Ability to lead and inspire project teams.Superior communication and presentation skills in both French and English.

**Additional Requirements**
Fluency in English and French is a key requirement.

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