Cro Project Manager

Il y a 4 mois


Paris, France SNCF Connect & Tech Temps plein

**SNCF Connect & Tech **, filiale privée de SNCF Voyageurs, est le **leader du e-commerce français **et implémente les solutions digitales clients dans le secteur des mobilités.

En s’appuyant sur l’expertise de plus de 1200 collaborateurs basés à Lille, Nantes et Paris, SNCF Connect & Tech accompagne le groupe SNCF dans les projets de digitalisation.

Son ambition : innover pour rendre les mobilités durables accessibles à tous.

En tant que CRO Expert (H/F), vos principales missions consistent à améliorer la conversion des funnels sur les sites e-commerce en proposant des plans d’action appuyés par des AB Tests.

Au poste de CRO Expert (H/F) sein de la direction Performance et Data, vous serez amené.é à:

- Identifier et suivre les indicateurs de performance de votre parcours,
- Détecter des améliorations et partager les insights,
- Formuler des hypothèses d’optimisation et de personnalisation, en collaboration avec les équipes design et produit et en vous appuyant sur des bonnes pratiques UX,
- Rédiger des spécifications fonctionnelles,
- Estimer, planifier et piloter le développement des AB-tests et des personnalisations.
- Mettre en place des tests simples via l’éditeur, en autonomie,
- Briefer, accompagner les développeurs web et app sur les tests complexes,
- Assurer le suivi des recommandations et des optimisations issues des AB tests jusqu’à leur industrialisation.

Vous contribuerez à la diffusion des bonnes pratiques CRO:

- En participant à l'animation de la communauté, en partageant des bilans d'AB tests et analyses CRO,

En contribuant à la montée en compétence des équipes produit et tech sur l’AB-testing.

**Compétences
Issu.e d’une formation Bac+5, une bonne maîtrise d’un outil d’AB Tests (AB Tasty, Content Square, HOTJAR, Optimizely, VWO, Kameleoon,) est attendue. Vous êtes effectivement capable de créer des déclencheurs et ciblages simples. Vous savez également ajuster les paramètres d’un tracking de clic et avez des connaissances basiques des CSS. La maîtrise de l’utilisation du QA Assistant et/ou de la console pour vos recettes est requise.

En nous rejoignant, vous profiterez d'un accompagnement et d'une formation à l'AB testing server-side afin de:

- Maitriser le concept de feature toggling
- Conseiller les product owners sur la typologie des features flags à implémenter.

**Qualités**

Afin de mener à bien les missions du poste, votre capacité à communiquer et votre relationnel faciliteront vos échanges avec les membres de la Direction Commerciale, la Direction CX (composée d’UX Researchers et UX Designers) et la Direction Product Management (composée de Product Managers, Product Owners et Proxy Product Owners).

Votre rigueur, votre curiosité et votre organisation vous permettront de bien cibler et suivre les indicateurs de performance de votre parcours.

Rejoindre SNCF Connect & Tech:

- C’est intégrer la plus grande **communauté d’experts **des transformations numériques, en France, dans le secteur des mobilités et devenir un **#DigitalMobilityChanger **.
- C’est innover pour rendre les mobilités durables accessibles à tous", en incarnant **les valeurs de l'entreprise**: Citoyenneté, Audace, Performance, Ouverture, Confiance.
- C'est **continuer à apprendre et grandir **grâce à un programme de formation adaptée aux envies de chacun
- C'est bénéficier d'un package financier compétitif et équitable fondé sur un **principe de méritocratie **collective et individuelle
- C'est évoluer au sein d’une entreprise humaine, inclusive qui favorise un **bon équilibre de vie pro/perso **(jusqu’à 3 jours de télétravail par semaine), certifiée Great Place to Work pour la 4è année consécutive
- C'est **s’engager **au service d’une société durable et solidaire, en favorisant des comportements, des mobilités et des usages responsables


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