Field Marketing Manager
il y a 3 semaines
En tant que Field Marketing Manager, vous travaillerez directement avec le Directeur Marketing sur des sujets de marketing stratégique tels que la construction de nos événements et de notre stratégie de marketing sur le terrain, l'organisation de nos propres événements, des événements/salons tiers à travers la France et l'Europe, la définition et l'exécution de notre engagement client.
**Vos missions seront**:
- Créer et exécuter une stratégie événementielle de bout en bout, du concept à la réalisation, en gérant les événements détenus et tiers (virtuels, hybrides et en personne).
- Travailler en étroite collaboration avec les équipes des ventes, des partenariats et des clients pour finalement parvenir à l'acquisition de nouveaux clients grâce à la stratégie événementielle.
- Produire des campagnes événementielles stratégiques dans le cadre de la stratégie marketing plus large pour stimuler le pipeline de marketing.
- Développer et affiner notre plan d'événements - analyser, suivre et rendre compte du retour sur investissement de l'événement en fonction du budget dépensé, du pipeline prédéterminé, des revenus et des mesures.
- Responsable de toute la logistique de l'événement, comme l'approvisionnement et la collaboration avec les conférenciers, la collaboration avec les fournisseurs et la gestion de l'événement le jour même.
- Définir et exécuter un plan d'engagement client solide comprenant des témoignages et des conseils consultatifs clients.
Vous soutiendrez également l'équipe de communication des relations publiques avec des relations publiques spécifiques aux clients.
Liste des taches non limitative
Vous avez des compétences en gestion de projet et une compréhension de la façon de gérer les priorités de plusieurs parties prenantes ainsi qu'une forte concentration sur l'obtention de résultats sous forme d'engagement, de prospects et de ventes.
Vous maîtrisez la rédaction et êtes à même de fournir des supports convaincants
Une expérience de travail avec Mailchimp, Hubspot, Pipedrive et des plateformes d'événements virtuels est préférable.
Maîtrise de l'anglais et du français, une langue étrangère supplémentaire est un plus.
Mutuelle
Tickets restaurants
Télétravail jusqu'à 50%
Ambiance de travail positive et bienveillante
Société en pleine croissance
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