Cro Associate
il y a 4 semaines
**En tant que CRO Associate, votre mission principale sera de mener des analyses basées sur les données collectées par des outils Product Analytics** (Google Analytics, Piano, Adobe Analytics, Amplitude ) **& Digital Experience Analytics **(Content Square, Hotjar, Glassbox, Fullstory, Quantum Metric, Air360 ) **afin d’améliorer les produits digitaux de nos clients.** Vous serez **partie prenante sur la partie expérimentation/AB test et serez amenés à coconstruire des roadmaps d’expérimentation et participer à l’analyse des résultats de tests**.
Vous devrez aussi avoir la capacité de construire une histoire autour des données que vous analysez afin de faciliter l’appropriation des insights que vous trouverez par les autres parties prenantes.
**Vos responsabilités**:
- Définir les KPIs/PIs ainsi que les targets associées pour chaque projet en collaboration avec les product owners;
- Créer les plans de marquage pour structurer les données à remonter dans les outils Analytics/AB testing des clients ;
- Faire la recette de l’implémentation et initier les éventuelles corrections avec les développeurs ;
- Déployer les tags dans le Tag Manager des clients pour assurer une collecte de données respectant les contraintes légales, homogène et de qualité ;
- Paramétrer les outils Analytics (Google Analytics, Piano, Adobe Analytics), Digital Experience Analytics (Content Square, Clarity, Air360 ) et AB Testing (AB Tasty, Kameleoon, Amplitude) de nos clients.
- Construire des tableaux de bord pour faciliter l’accès à la data aux équipes produits et les aider à piloter leur activité;
- Réaliser des analyses et formuler des recommandations pour optimiser les produits digitaux de nos clients. ;
- Travailler en étroite collaboration avec des UX Researchers pour prendre en compte la voix du client ;
- Superviser le lancement d’AB Tests et analyser les résultats de ces derniers, gérer et prioriser la roadmap de tests;
- Superviser les Digital Analysts plus juniors afin de les aider à progresser ;
**Vos compétences**:
- Un master en marketing digital, économie, IT ou statistiques ;
- Des connaissances en Javascript, HTML, CSS ;
- Maitrise des contraintes légales autour de la collecte de données digitales et idéalement expérience dans le déploiement d’une Consent Management Platform (OneTrust, Didomi, Cookiebot )
- Google Analytics Individual Qualification et/ou des certifications sur d’autres outils Product Analytics ;
- Connaissance d’un outil de dashboarding tel que Looker Studio ou Power BI ;
- Une certification sur un outil d’experimentation (Kameleoon, AB Tasty ) serait un plus ;
- La connaissance de Big Query, Snowflake ou du SQL en général serait perçue comme un atout ;
- Capacité à évoluer dans un environnement changeant et de prioriser les projets ;
- Connaissance des pratiques UX Design/Research serait considérée comme un atout ;
- Capacité à travailler dans un environnement anglophone. D’autres langues que le français et l’anglais sont considérées comme un atout ;
- Capacité à résoudre des problèmes et travailler en équipe.
Type d'emploi : Temps plein, CDI
Avantages:
- Prise en charge du transport quotidien
- Travail à domicile occasionnel
Horaires:
- Du lundi au vendredi
- Travail en journée
Lieu du poste : Télétravail hybride (75015 Paris 15e)
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