Cdd - Global Communication Marketing & Digital
Il y a 2 mois
A family-owned company, bioMérieux has grown to become **a world leader in the field of in vitro diagnostics**. For 60 years and across the world, we have imagined and developed **innovative diagnostics solutions** to **improve public health**. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
**7-month fixed-term contract**
This role sits within the Global Communications & Digital Marketing team and will report directly to the Head of the department.
The Global Communications & Digital Marketing Manager will drive and deliver the marketing communication plan, including Digital Marketing, to support the Pharma Quality Control business unit of the Industrial Applications Business Unit.
Key relationships will be with Industrial Applications Communications teams globally and regionally, and the Pharma Quality Control business team (marketing associates), Corporate Communications and Digital Transformation teams.
**What will be your responsibilities within Biomerieux ?**
Marketing Communications:
- Deliver multi-annual communication plans for the Pharma Quality Control business and its associated segments and solutions, including print and web activities (social medias, SEA/SEO, etc.), specialized medias, etc.
- In close collaboration with the Global Pharma Quality Cotrol marketing team, actively develop business-specific messages
- Create engaging content, and ensure content published is compliant with corporate branding and unit graphic design and messaging guidelines
- Make the link with the regional communications teams to relay the campaigns for regional and/or local adaptation
- Collaborate closely with the Digital Transformation team, regional communications teams, and cross-functional teams to implement a digital strategy
- Measure, analyze and report on the performance of the key campaigns
- Manage and operate within relevant budget
- Manage and coordinate agencies, write meaningful and engaging briefs
Corporate & Internal Communications:
- Contribute to the elaboration of corporate communication strategy around the Pharma Quality Control business
- Engage Industrial Applications employees through internal communications (internal website, etc )
Digital Transformation:
- Support the digital transformation of bioMérieux for the Pharma Quality Control business
**Who are you ?**
- Minimum Bachelor’s Degree in Marketing, Communications, Journalism, Digital Marketing.
- Minimum 3-5 years’ experience in Marketing Communications within an agency and/or industry environment, including Digital Marketing.
- Experience in Omni-channel/ multi-Channel approach
- Proven experience in inbound marketing, covering creating, executing, and reporting on integrated campaigns,
- Using Marketing tools, such as Pardot, Marketo and/or SalesForce
- Curiosity, creativity, and love of words
- Customer-centricity believer
- Experienced to define and work against KPI’s
- Relevant commercial and/or B2B marketing experience, ideally in life sciences or healthcare industry.
- Excellent verbal and written communication skills in English (native). Proficiency in French would be highly regarded.
- Strong interpersonal skills, organizational skills, teamwork, and collaboration skills.
- Displays energy and enthusiasm. Uses own initiative. Flexible and pragmatic.
- Strong project management methodology, effective decision-making & prioritization
- Experience working in a matrix organization and multicultural organizations would be advantageous
- Experienced in creative agency management
**Main accountabilities for this position**:
- Support the Pharma Quality Control strategy and tactics, and align with global and regional marketing priorities
- Delivery of multiple integrated communications and digital marketing campaigns through media, tools and editorial strategy and delivery on spec, on time, and on cost
- Create contents in alignment with Global and Regional marketing and communications teams, as well in alignment with corporate priorities
- External online (including SEO, SEA, social media, website management) & offline campaign/asset creation, monitoring and measurement
- Measure, analyze and report performance of marketing campaigns
- Manage agency relationships
- Share communications best practices across the Communication and Digital Marketing department
- Corporate bioMérieux brand graphic stewardship
Establishment and maintenance of productive and professional relationships with multiple and diverse internal and external stakeholders/collaborators
Working at bioMérieux means being involved long term with a pioneering, visionary and constantly growing company that allows its employees to live a stimulating and inspiring experience in a fulfilling work environment
Our internal mobility policy offers numerous opportunities for each of
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