Global Marketing Segment Manager Pharma Qc
il y a 2 semaines
A family-owned company, bioMérieux has grown to become
a world leader in the field of in vitro diagnostics. For 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
We are looking for a Global Segment Manager dedicated to the bioproduction and small molecules segments within the Pharmaceutical industry markets. You will belong to the Pharma Quality Control (QC) Business Unit of the Industrial Unit of bioMérieux that offers holistic quality control expertise and solutions to pharma, biotech, CDMO manufacturers, ultimately helping them provide patients with critical therapies more quickly and safely.
bioMérieux ambitions to develop strategies to go beyond its leadership position in Microbiology by investing in highly dynamic markets (eg, Cell & Gene Therapies, Bioproduction) and in innovative technological platforms bringing pharmaceutical quality control testing at the next level.
Reporting to the Global Strategic Marketing Manager, you are responsible of defining and executing the segment’s Marketing plans at the service of the business ambitions. The segment manager is the relay between Sales & Product Teams, Account Teams and Countries to maximize profitable growth and market share on the targeted segments.
Roles & responsibilities
Market segmentation & Segment value proposition
Drive a deep market understanding on the core segments and related sub-segments: needs & stakes of key stakeholders, key trends, competitive & technologies landscapes, geopolitical trends and local market insights
Drive Voice of Customer initiatives with Regions, Key accounts and Customer Services teams and conduct research to define targeted customer segments and determine the key values that drive buying behavior
Gather and analyze relevant intelligence on the trading process along the entire value chain
Identify potential additional growth opportunities (up-sell / cross-sell) for the segment in close collaboration with solution managers (installed base, digital opportunities ) and local and regional teams
Analyze and update segments strategy depending on marketing insights and customer feedbacks, solutions opportunities and gaps with competition
Develop a simple, impactful and differentiated Value proposition for each major Market Segment
Identify opportunities per Segment according to the current product portfolio and identify ways of development with solution managers
Articulate market access if a potential segment partnership and/or go to market strategy is required for segment specific offers
Track, measure, and report on Segments Business & Marketing activities based on Segment goals, campaign KPIs and successes
Product and service portfolio management
Identify and propose adjustment to offerings according to customers’ expectations
Analyze the performance of the portfolio according to REX (Win/Loss / Market penetration) and ensure its adequacy with the company's strategy
Validate accuracy & consistency of the portfolio and recommend evolution
Segment Marketing plan
Define and carry the marketing vision, consolidate yearly segment marketing plan and guidelines in collaboration with other functions (Marketing, sales, Strategic and Global key account managers, R&D, Scientific Affairs..)
The yearly segment marketing plan illustrate the strategy of the segment including: segmentation, market trends, business objectives and priorities, value proposition, marketing campaigns, tactics, competitive intelligence
Segment knowledge Management
Lead the segment-focused content development, with the support of communication, scientific affairs and marketing excellence group
Prepare and communicate segment information and value based selling training to bioMérieux's teams
Campaign and content design for segments
Design campaigns that drive new business and/or new partnerships for segments
Create, evaluate, and review content for segments at all stages of the end-to-end customer journey
Account Based Marketing
Reinforce account based marketing activities in collaboration with global and regional Strategic & Global Key Account Team.
Who are you?
Dual post-graduate degree in Science and Marketing, 5 - 8 years of experience /skills in marketing B to B, especially in term of offer development and marketing strategy.
Having > 3 year experience in global marketing function or pharmaceutical industry or life sciences is a plus
Having a deep understanding of the bioMérieux business environment and current market trends is a plus
Ability to define engagement tactics based on objectives
Ability to analyze data and determine operational actions
Strong leadership to build efficient relationship with the Account team, the Marketing Teams and in partic
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