Brand Manager Perrier International
Il y a 7 mois
**At a glance**
- Permanent contract - Full time
- Location : Issy-les-Moulineaux (92)
- BAC+5 business school/university education
- A remuneration package consisting of a fixed salary over 13 months, a variable salary, profit-sharing and a share in the company's results, as well as numerous other benefits
**Our offer**
In the FBU (French Business Unit) team, contribute to build and execute the global worldwide marketing strategy for PERRIER, to meet our objective for profitable growth and our brand ambition: “be the most desirable timeless icon in premium sparkling beverages”.
We are a key moment for both PERRIER and MAISON PERRIER, with new brand strategies and communication campaigns, writing the next chapter of this iconic brand, leader of the premium sparkling beverages.
We are looking for our new Global Brand Manager to contribute to build our brand equity, push our premiumness and desirability all over the world.
**Your day-to-day tasks**
- With Marketing Team & Category & Channels strategy team director & the other brand managers,contribute to brand strategy and drive & lead execution (BBNW) in all channels, in line with the global Perrier brand strategy, on short term and long term, in collaboration with other FBU teams, Zone, SBU and the local markets.
- Participate to the development of the communication strategy, the glocal communication campaigns (ATL -Above the line, BTL - Below the Line, PR) and the digital strategy.
- Develop and execute the tool kit for activation plan in the markets.
- Work on the digital and global media strategy (including data strategy) in collaboration with key digital partners (Facebook, Google, Snapchat, Amazon, Prime Video, Twitch) and global media agency."
- Contribute to Perrier and Maison Perrier visual identity, pack design and 360 communication toolkit for the innovations on the brand but also if needed on the existing ranges.
- Secure, in collaboration with international sales team, that this marketing strategy is communicated, understood, and executed flawlessly by affiliates markets and distributors.
- Contribute to PERRIER and MAISON PERRIER innovation pipeline in collaboration with Innovation team.
- Contribute with strategic vision to the local marketing plans, in collaboration with local marketing & Category & Channels strategy teams, and feed the global plan continuously with local insights and understanding of local performances & challenges.
- Key contact and drive on communication of our sustainability commitments, in coordination with experts, but also of our Museum in Vergèze to celebrate our brand heritage.
- Manage and monitor budget for his/her projects
**Your assets for success**
- Marketing experience > 5 years minimum on different brands
- Sales and/or Category & Channels strategy expertise is a plus
- Communication asset, packaging and activations development skills including digital & BBNW process
- Knowledge on sustainability if possible
- International experience is a real plus, at least experience in multi-market project
Is that all you got ? We were made to get along
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