Senior Perrier International Out of Home Manager
Il y a 6 mois
Founded in 1992, Nestlé Waters in France, a subsidiary of the Nestlé Group, groups together the natural mineral water activities. We are the national market leader for natural mineral water in France, and are present in most distribution networks with a portfolio of iconic brands such as Perrier®, Vittel® and San Pellegrino.
Nestlé Waters and its employees are committed to creating shared value in a wide variety of ways for the benefit of society: promoting healthy hydration, working with local stakeholders to protect water resources wherever we operate, and aiming to reduce the impact of our packaging on the environment.
**At a glance**
- Permanent contract - Full time
- Location : Issy-les-Moulineaux (92)
- BAC+5 business school/university education
- Remuneration consisting of a 13-month fixed salary (Grade G : starting salary of 68,400 euros), a variable salary, a profit-sharing scheme and a number of other benefits
- A remuneration package consisting of a fixed salary over 13 months, a variable salary, profit-sharing and a share in the company's results, as well as numerous other benefits
**Our offer**
**In the FBU (French Business Unit) team, contribute to build and execute the global worldwide Category & Channel strategy (CDT) for PERRIER and MAISON PERRIER, with focus on HORECA / On the go channels**, to meet our objective for profitable growth and our brand ambition: “be the most desirable timeless icon in premium sparkling beverages”.
HORECA/Out of Home is a key channel for PERRIER/MAISON PERRIER, being its roots, its heritage and where we build the equity, desirability and premiumness of the brand. This channel accounts in key markets for more than 40% of the business and needs to be boosted in key regions like US, Canada and China.
**Your day-to-day tasks**
- With Marketing & CDT director & the other brand & CDT team members, drive, recommend, and execute the brand strategy in HORECA (Hotel/Cafe/Restaurant) / Out of Home & On the Go channels, in line with the global PERRIER & MAISON PERRIER brand strategy, on short term and long term, in collaboration with other FBU teams, Zone, SBU and the local markets & distributors
- DEFINE GLOBAL SHOPPER STRATEGY FOR CURRENT & INNOVATION PORTFOLIO FOR HORECA : Channel strategy, Pricing strategy, Shopper visibility & activation toolkit, Event & Premium Brand Visibility, Placement/Merchandising recommendation.
- CATEGORY & CHANNEL DEVELOPMENT : Build Channel & Category strategy recommendation (Demand Spaces, Category drivers, Portfolio Architecture, Format/Channel strategy), based on analysis of shopper and category insights, centrally (SBU/Zone) but also from local markets/distributors data
- PORTFOLIO MANAGEMENT : Define packaging & secondary packaging needs and potential to win in the channel. Including focus on innovation best shopper strategy
- SHOPPER VISIBILITY & ACTIVATION : Define and develop flawless execution Shopper toolkit for Affiliates & distributors to secure premium and high visibility of PERRIER and MAISON PERRIER in HORECA / Out of Home channels
- Suggest, develop and roll-out ""on strat"" partnership with other premium HORECA brands for example Alcohol/Non Alcohol brands (for example today Lillet)"
Support markets in excellence in execution : training, workshop, on-boarding, guidance book. Share Best Practices and develop a CDT community within PERRIER & MAISON PERRIER & VITTEL
- Secure, in collaboration with international sales team, that this CDT brand strategy is communicated, understood, and executed flawlessly by affiliates markets and distributors.
- CDT Budget management in collaboration with other CDT members and finance team
- In addition to PERRIER & MAISON PERRIER, support VITTEL BU team on the CDT strategy and POS development
**Your assets for success**
- Sales and CDT > 5/6 years minimum on different brands/businesses
- HORECA sales field experience
- Category and Channel strategy expertise (as HORECA Category Manager or CDT role locally)
- Marketing experience is a plus
- International experience is a real plus, at least experience in multi-market project
Is that all you got ? We were made to get along
- Talent has no gender, skin color, sexual orientation or creed._
- Inclusion of differences is Nestlé's strength in France._
- We are a signatory of the Diversity Charter and the Other Circle Charter._
- #entrepriseinclusive #WeAreNestle_
- To find out more about our diversity, equity and inclusion policy, please consult our "Mixity" score: Mixity_
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