Tracking Manager
Il y a 6 mois
The right career for all
Created in 2006, leboncoin.fr is an exchange platform that simplifies access to consumption, favors local relations and makes digital a tool at the service of all. leboncoin is positioned as a digital, economic, societal, innovative player, always with the same objective: to facilitate all day-to-day exchanges for all of our users. We give a second life to thousands of goods. Behind this apparent simplicity, there is a fast-growing company with 1,400 employees, where it is good to work, a company that cultivates a responsible and collective HR approach. We are also the 1st site for sales between individuals in France and the 5th most consulted site in France.
What you’ll do & Who you are
As part of the Marketing department, you will be responsible for supporting the teams in managing the tracking of their campaigns. In your capacity as tracking manager, you will be responsible for ensuring the smooth running of tracking and the quality of the data collected.
Tasks:
- Identify and anticipate the tracking needs of the various marketing teams: tags, QR codes, UTMs, etc.
- Implement the various tag plans of our media partners (Google, Meta...) and our external tracking partners (tag placement, trigger rules, QA...).
- Guarantee the quality of data collected (tracking, connectors, objectives...)
- Guarantee the continuity, updating and modernization of marketing campaign tracking.
- Implement new features for our media partners
- Ensure the use of the right tracking nomenclature and compliance with the RGPD.
- Participate in structuring marketing projects: implementation of GA4 & GTM, common BI, Attribution modeling...
- Work hand in hand with our technical teams, but also with central marketing and marketing analytics teams.
- Monitor new market trends
Profile:
- Knowledge of Google Analytics 4
- Knowledge of Google Tag Manager
- Knowledge of Piano Analytics
- Knowledge of Tealium
- Efficiency and responsiveness
- Organization and rigor
- Knowledge of digital marketing
- Basic to advanced understanding of code
Recruitment process:
An interview with Samir (HR)
Interview with Antoine (RESP PROJECTS & MEDIA INNOVATION)
Interview with Alexandra (CHIEF MARKETING OFFICER)
Benefits
Life at Adevinta comes with its perks Our Adevintans enjoy the following benefits:
An attractive Base Salary
Participation in our Short Term Incentive plan (annual bonus)
Employee Stock Purchase Program with a match from Adevinta
Work From Anywhere: Enjoy up to 20 days a year of working from anywhere Maybe not from the moon well why not just make sure you have internet connection
A 24/7 Employee Assistance Program for you and your family, because we care ❤️
Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow
- Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
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