Senior Digital Tracking M/W
Il y a 6 mois
Company Description
About Europcar Mobility Group
Europcar Mobility Group is a major player in mobility markets.
Its purpose is to offer attractive alternatives to vehicle ownership, in a responsible and sustainable manner. With this in mind, the Group offers a wide range of car and van rental services – be it for a few hours, a few days, a week, a month or more – with a fleet that is already "C02 light", equipped with the latest engines, and which will be increasingly "green" in the years to come (more than 1/3 electric and hybrid vehicles by 2023).
Customers’ satisfaction is at the heart of the Group’s ambition and that of its employees. It also fuels the ongoing development of new offerings in the Group's three service lines - Professional, Leisure and Proximity - which respond to the specific needs and use cases of both businesses and individuals.
The Group’s major brands are:
Europcar - The European leader of car rental and light commercial vehicle rental, Goldcar - the low-cost car rental Leader in Europe, Ubeeqo – one of the European leaders of round-trip car-sharing (BtoB, BtoC).Its mobility solutions worldwide through an extensive network in over 140 countries (including wholly owned subsidiaries – 18 in Europe, 1 in the USA, 2 in Australia and New Zealand – completed by franchises and partners).
Further details available at:
Job Description
Main objectives
Create tagging plans for new features or needs and update existing tagging plans for Europcar International Digital Analytics site & app
Implement partners tags in GDPR compliance with TMS
Support analytics ecommerce & countries teams
Ensure quality of data collected by web-analytics tool
Set up and configure tracking tools (Google Analytics, Google Tag Manager, Adobe Analytics, Tag Commander etc.).
Ensure the proper functioning of tags and their deployment across various platforms and company websites and apps ecosystem.
Identify opportunities for improvement and make recommendations based on data analysis.
Collaborate with marketing and IT teams to optimize campaigns and improve ROI.
Stay informed about the latest trends and innovations in tracking and data analysis.
Propose and implement new tracking solutions or tools to enhance the accuracy and quality of collected data.
Provide technical support to marketing and development teams to resolve issues related to tracking tools.
Ensure data collection practices comply with current regulations (GDPR, CCPA, etc.).
Implement measures to ensure the security of collected data and prevent data breaches.
Work closely with development, marketing, and product teams to ensure tracking projects align with business objectives.
Oversee the development and deployment of tracking projects from start to finish, ensuring timelines and budgets are met.
INTERNAL AND EXTERNAL RELATIONSHIPS
Internal: Online experience, eCommerce, Countries teams, IT
External: digital agencies (Tag Commander, Converteo, Google…)
Qualifications
Previous experience
At least 3 years of web analytics experience in large size companies with multiple toolsets.
Experience regarding digital marketing strategies and customer experience.
Education level
Bachelor's degree in Business Administration or related area. Masters or graduate degree preferred.
Languages
English fluent
Computer skills
Web Analytics Tools (Google Universal Analytics, Webtrends)
Tag Management Tools (Tag Commander/GTM)
Cookie monitoring (Didomi)
Pack Office / Google Suite
Additional Information
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin or on a basis of disabilityze
-
Digital Tracking W/M
Il y a 6 mois
Paris, France Europcar Mobility Group Temps pleinCompany Description About Europcar Mobility Group Europcar Mobility Group is a major player in mobility markets. Its purpose is to offer attractive alternatives to vehicle ownership, in a responsible and sustainable manner. With this in mind, the Group offers a wide range of car and van rental services – be it for a few hours, a few days, a...
-
Senior Analytics
il y a 1 mois
Paris, Ile-de-France Digitalinkers | Equancy - Groupe EDG Temps pleinDIGITALinkers est une agence du groupe Equancy composée d’experts en Digital Analytics & Data.Nous accompagnons la transformation de nos clients en créant des solutions opérationnelles innovantes combinant les expertises de la data, du design et du product management.En Analytics : nous collectons, fiabilisons et analysons la donnée digitale à travers...
-
Senior Analytics
il y a 1 mois
Paris, France Digitalinkers | Equancy - Groupe EDG Temps pleinDIGITALinkers est une agence du groupe Equancy composée d’experts en Digital Analytics & Data.Nous accompagnons la transformation de nos clients en créant des solutions opérationnelles innovantes combinant les expertises de la data, du design et du product management.En Analytics : nous collectons, fiabilisons et analysons la donnée digitale à travers...
-
Titre de Chef de Projet Digital Senior
il y a 3 jours
Paris, Île-de-France Digital Prod Temps pleinDéveloppez votre carrière en tant que Chef de Projet Digital Senior chez Digital Prod Nous recherchons un professionnel expérimenté pour intégrer notre équipe dynamique. Chef de projet digital senior, vous serez responsable de la coordination des projets et du maintien d'une relation de confiance avec nos clients.Rôle et responsabilités :Analyser les...
-
Tracking Manager
Il y a 6 mois
Paris, France Adevinta Temps pleinThe right career for all Created in 2006, leboncoin.fr is an exchange platform that simplifies access to consumption, favors local relations and makes digital a tool at the service of all. leboncoin is positioned as a digital, economic, societal, innovative player, always with the same objective: to facilitate all day-to-day exchanges for all of our users....
-
Assistant Marketing Digital
Il y a 6 mois
Paris 11e, France W HUNT Temps pleinW Hunt, marque spécialisée de W Executive, est un cabinet de recrutement et d'approche directe sur les profils de Managers, Cadres et Experts. Il recherche pour l'un de ses clients, un Assistant Marketing Digital. Il s'agit d'un poste basé sur Paris. **Détails des Missions**: **Marketing digital - Communication digitale**: - Gérer des projets ou...
-
Consultant Tracking et Analytics
Il y a 5 mois
Paris, France Agence79 Temps pleinDescription : 79, Conseil media, data marketing & adtech L’agence accompagne les marques sur l’ensemble des enjeux de transformation de leur communication. Nés du digital, nous élargissons l'exploitation des données à l'ensemble des médias. L’agence compte près de 60 collaborateurs basés à Paris et Lyon. #FlexOffice #Teletravail...
-
Développeur Full-Stack senior pour des projets de données
il y a 6 jours
Paris, Île-de-France W HUNT Temps pleinW Hunt est un cabinet de recrutement et d'approche directe spécialisé dans les postes de management et d'expertise. Nous recherchons un Développeur Full-Stack senior pour rejoindre notre équipe.Description du posteNous sommes à la recherche d'un Lead Développeur qui aura sous son gestion une équipe de quatre personnes dont le rôle sera de collecter,...
-
Senior New Business Developer W/m
Il y a 5 mois
Paris, France Valtech Group Temps pleinValtech is looking for a Senior New Business Developer to join us in France to support our ambition of becoming the leading digital agency globally. To be a success in the role you will know the agency game because you have lived it for years. You will be able to articulate the value of digital transformation to a B2B or B2C client in 50 words or less and,...
-
Responsable Technique Senior pour Assurance d'Entreprise
il y a 3 semaines
Paris, Île-de-France W Hunt Temps pleinDescription du posteVous rejoignez notre équipe de W Hunt, une entreprise spécialisée dans le recrutement et l'approche directe sur les profils de managers, cadres et experts. Nous sommes à la recherche d'un Responsable technique senior pour assurance d'entreprise qui accompagnera nos clients dans leur croissance.Mission principaleGérer la souscription...
-
Senior Analytics
Il y a 6 mois
Paris, France Jellyfish Temps pleinCompany Description Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training. With offices across the globe, we are focused on increasing our network, client base and digital services to the biggest brands on the planet. We are ‘One Jellyfish’, we know how important it is...
-
Responsable Digital Senior F/H
il y a 6 heures
Paris, France Fyte Digital & Webmarketing Temps pleinPoste : STRATÉGIE DIGITALE ET E-COMMERCE * Définir la stratégie de communication digitale en collaboration avec les équipes de marketing produits de notre client. * Établir une feuille de route digitale adaptée à chaque marque du portefeuille client. * Concevoir et mettre en oeuvre la stratégie e-commerce pour renforcer la...
-
Responsable Digital Senior F/H
il y a 3 semaines
Paris, France Fyte Digital & Webmarketing Temps pleinPoste : STRATÉGIE DIGITALE ET E-COMMERCE * Définir la stratégie de communication digitale en collaboration avec les équipes de marketing produits de notre client. * Établir une feuille de route digitale adaptée à chaque marque du portefeuille client. * Concevoir et mettre en oeuvre la stratégie e-commerce pour renforcer la...
-
Agent commercial assurance IARD senior
il y a 1 jour
Paris, Île-de-France W HUNT Temps pleinCompétences requises :Une formation commerciale ou assurancielle avec au moins deux ans d'expérience réussie dans une fonction similaire, accompagnée d'une expertise avérée en assurance IARD ou en assurance Immeuble.L'excellent maîtrise de l'environnement assurantiel est exigé. Nos associés sont recherchant un candidat qui possède des qualités...
-
Senior Trader
il y a 4 semaines
Paris, France W Executive Temps pleinWe are seeking highly skilled and experienced Senior Traders (VP/Director) specializing in Spanish and Italian Government Bonds to join a leading Bank and the dynamic team in Paris. Role: Execute and manage trading activities for Spanish and Italian government bonds. Implement and refine market-making strategies while effectively managing risk. Achieve a...
-
Senior Trader
il y a 4 semaines
Paris, France W Executive Temps pleinWe are seeking highly skilled and experienced Senior Traders (VP/Director) specializing in Spanish and Italian Government Bonds to join a leading Bank and the dynamic team in Paris. Role:Execute and manage trading activities for Spanish and Italian government bonds.Implement and refine market-making strategies while effectively managing risk.Achieve a...
-
Digital Sales Representative
Il y a 2 mois
Paris, France W HUNT Temps pleinPoste : Notre client incarne l'excellence. Société experte en data et intelligence artificielle (NLP, Deep Learning, Machine Learning), ils accompganent leurs clients sur l'ensemble de leurs projets data à travers la valorisation de leurs données. Pour poursuivre, leur croissance et développer de nouveaux marchés, ils...
-
Paris, Île-de-France Digital Partners Temps pleinDescription du poste : Nous recherchons un Ingénieur DevOps Senior (H/F) pour soutenir le développement d'une entreprise en pleine transformation digitale. Ce projet vise à optimiser l'infrastructure robuste et élastique de la plateforme de données pour répondre aux besoins de performance et de personnalisation. Missions principales :Développer et...
-
Senior Digital Tracking Specialist
il y a 4 semaines
Paris, Île-de-France Europcar Mobility Group Temps pleinCompany OverviewEuropcar Mobility Group is a leading provider of mobility solutions, offering a range of car and van rental services across 140 countries.The company aims to provide attractive alternatives to vehicle ownership in a responsible and sustainable manner, with a fleet that is increasingly environmentally friendly.
-
Digital Media Strategist
il y a 5 jours
Paris, Île-de-France Salt Digital Recruitment Temps pleinPaid Media Consultant Role OverviewAt Salt Digital Recruitment, we are looking for a skilled Digital Media Strategist to join our team. This is an exciting opportunity to work with a leading digital strategy and transformation consultancy that supports private equity/investment funds and their portfolio companies.About the CompanyThe company provides...
