Marketing Manager
Il y a 3 mois
-Description de l'emploi
**Environnement**:
HSBC Assurances Vie (France) conçoit une large gamme de produits et services en matière d’assurance-vie, retraite, prévoyance afin de satisfaire au mieux les besoins de la clientèle de ses partenaires distributeurs. Son offre diversifiée et modulable s’adresse à la fois aux particuliers, aux professionnels et aux entreprises.
À la suite de la cession par HSBC de sa banque de particulier, la compagnie HSBC Assurances, filiale de HSBC Continental Europe réinternalise l’expertise marketing et doit définir sa propre stratégie de marque dans un environnement BtoBtoC.
**Rôle**:
HSBC Continental Europe recherche pour sa compagnie d’assurances HSBC Assurances un Marketing Manager.
Au sein de la Direction Marketing, Produits et Distribution, vous contribuerez à la croissance de l’attractivité de la compagnie d’assurances et serez garant de la cohérence de sa promesse avec les expériences que vivent nos clients et nos collaborateurs.
**Principales responsabilités**:
- MARQUE - vous assurez la sécurité et l’utilisation de la marque en France, ainsi que son rayonnement et sa cohérence sur tous les points de contact. Vous suivez l‘évolution des performances de la marque, comprenez et proposez des actions pour la développer. Vous êtes le référent marque au sein de l’entreprise, et y diffusez sa culture.
- STRATEGIE & POSITIONNEMENT - vous contribuez au développement d’un positionnement de communication différenciant de HSBC Assurances en lien avec HSBC Group Insurance et adapté à la stratégie de la compagnie.
- PLAN D’ACTIONS : vous définissez et priorisez les actions et communications sur le site institutionnel, les médias sociaux, la presse et la plateforme de services de la compagnie.
- CONTENU CLIENT : vous êtes garant des contenus de toutes les communications externes de la compagnie et vous assurez le relais des équipes de presse de HSBC Continental Europe dans le suivi des questionnaires presse et la valorisation des expertises et nouveautés de la compagnie : vidéo, rédaction de communiqués, de termes de référence, veille et participation aux trophées, suivi des questionnaires produit.
- MESURE : vous pilotez en continue l’efficacité des plans d’action avec une approche analytique des résultats.
Conditions
**Expérience, compétences & qualifications**:
- Esprit créatif, capacité de réflexion stratégique, passion pour la compréhension des clients, ainsi que des enjeux business sont indispensables pour réussir dans ce rôle
- Excellentes qualités relationnelles
- Curieux, rigoureux, résilient, vous avez le sens des responsabilités et de l’organisation. Vous savez convaincre vos interlocuteurs pour mettre en place vos idées et naviguer dans l’univers matriciel d’un grand groupe international
- Minimum 5 ans d’expérience
- Faire preuve d’une bonne compréhension des tendances et innovations qui influencent la façon dont nous interagissons avec nos clients, nos audiences et nos stakeholders internes
- Anglais courant
-
Group Marketing Manager
Il y a 4 mois
Courbevoie, France Bureau Veritas Temps plein**-> Job Description**: At Bureau Veritas, Marketing is about understanding clients — and building awareness about how our solutions/services can satisfy their needs. The position requires experience developing and executing marketing campaigns while managing and inspiring a team. The manager needs to be comfortable with day-to-day marketing activities, as...
-
Emea Marketing Manager
Il y a 4 mois
Courbevoie, France Arrow Electronics, Inc. Temps plein**Position**: EMEA Marketing Manager **EMEA Marketing Manager** The Marketing Strategist Manager oversees the overall marketing strategy and plan execution for Broadcom Symantec, as part of Arrow ECS exclusive distribution agreement with Broadcom to serve the commercial market in Europe for Symantec solutions. Ensures alignment of all marketing activities...
-
Marketing Program Manager
Il y a 3 mois
Courbevoie, France Arrow Electronics, Inc. Temps plein**Position**: Marketing Program Manager **EMEA Marketing Program Manager** The Marketing Program Manager oversees the overall marketing strategy and plan execution for IT Vendors, as part of Arrow ECS exclusive distribution agreement with IT to serve the commercial market in Europe for Vendors solutions. Ensures alignment of all marketing activities to...
-
Product Marketing Manager
il y a 2 semaines
Courbevoie, Île-de-France Idemia Temps pleinAbout the RoleWe are seeking a highly skilled and experienced Product Marketing Manager to join our team at Idemia. As a key member of our marketing and product development team, you will be responsible for defining and executing the digital ID solutions strategy and its promotion.Key ResponsibilitiesDevelop and implement a comprehensive digital ID solutions...
-
Product Marketing Manager
il y a 22 heures
Courbevoie, Île-de-France Worldline Temps pleinUnlock the Potential of Payment SolutionsThe Acquiring Processing Product Marketing Manager plays a pivotal role in bridging the gap between product and market. This position requires a strong analytical mindset to interpret data and derive actionable insights.Key Responsibilities:Analyze competitors' payment products, features, and market positioning to...
-
Marketing & Mri Manager Commercial France
Il y a 4 mois
Courbevoie, France Goodyear Temps plein**Goodyear. More Driven.** **General Description**: At Goodyear, marketing is about understanding customers and building awareness about how our products and services can satisfy their needs. We are looking for **Manager Marketing - Commercial France** to join Commercial Business Unit (Truck, Bus, Off-The-Road) and promote our value proposition to further...
-
Product Marketing Manager
il y a 1 semaine
Courbevoie, Île-de-France Idemia Temps pleinAbout the RoleWe are seeking a highly skilled Product Marketing Manager to join our team at Idemia. As a key member of our organization, you will be responsible for defining and executing the digital ID solutions strategy, as well as coordinating its promotion.Key ResponsibilitiesCollect and analyze client requirements, customer feedback, and market analysis...
-
Marketing Manager
il y a 2 jours
Courbevoie, Île-de-France Kantar Media FR Temps pleinLeader mondial en matière de conseil, d'études de marché et marketing, Kantar Media FRAccompagne les entreprises et institutions dans leurs stratégies en tant que membre pro-actif de l'équipe Marketing. Les responsabilités incluent la production de contenus, l'optimisation de la présence digitale, la gestion des projets événementiels, la...
-
Product Marketing Manager
il y a 1 semaine
Courbevoie, Île-de-France Idemia Temps pleinAbout the RoleWe are seeking a highly skilled Product Marketing Manager to join our team at Idemia. As a key member of our organization, you will be responsible for defining and executing the digital ID solutions strategy, as well as coordinating its promotion.Key ResponsibilitiesCollect and analyze client requirements, customer feedback, and market analysis...
-
Marketing Project Manager
il y a 2 heures
Courbevoie, Île-de-France Saint-Gobain France Temps pleinJob DescriptionAs a Marketing Project Manager, you will be responsible for supporting the Offer and Merchandising team in the Outillage and Libre-Service department. Your main tasks will include:Key ResponsibilitiesPreparing planograms: taking photos and dimensions of products with packaging, creating preparatory files for the merchandising application,...
-
Product Marketing Manager
il y a 2 jours
Courbevoie, France Worldline Temps pleinThis is WorldlineWe are the innovators at the heart of the payment technology sector, shaping how the world conducts transactions. The solutions our team implements today are the outcomes of the growth of millions of businesses of tomorrow, ranging from your local coffee shop to startups and international banks, from Paris to San Francisco. We have a global...
-
Product Marketing Manager
il y a 1 jour
Courbevoie, France Worldline Temps pleinThis is WorldlineWe are the innovators at the heart of the payment technology sector, shaping how the world conducts transactions. The solutions our team implements today are the outcomes of the growth of millions of businesses of tomorrow, ranging from your local coffee shop to startups and international banks, from Paris to San Francisco. We have a global...
-
Product Marketing Manager
il y a 2 jours
Courbevoie, Nanterre, France Worldline Temps pleinThis is WorldlineWe are the innovators at the heart of the payment technology sector, shaping how the world conducts transactions. The solutions our team implements today are the outcomes of the growth of millions of businesses of tomorrow, ranging from your local coffee shop to startups and international banks, from Paris to San Francisco. We have a global...
-
Marketing Content Manager
il y a 3 semaines
Courbevoie, Île-de-France BYD FRANCE Temps pleinAbout BYD FranceBYD France is a leading provider of green energy technologies and a subsidiary of BYD BV Europe and BYD Company Ltd, a global company based in China. Our company offers a range of electric vehicles, including all-electric cars, buses, and forklifts. We are expanding our operations in France to support a growing portfolio of New Electric...
-
Product Marketing Manager F/H
il y a 4 jours
Courbevoie, Île-de-France FONCIA Temps pleinMissionFoncia recherche un(e) Product Marketing Manager F/H pour renforcer son équipe de marketing.Compétences requisesExpérience dans le marketing de produitConnaissance de la stratégie de marqueCapacité à l'analyse de donnéesCompétence en communication interne et externeResponsabilitésDévelopper et mettre en éuvre la stratégie de marqueCréer...
-
Campaign Manager
il y a 4 semaines
Courbevoie, Île-de-France Worldline Temps pleinAbout the RoleWe are seeking a highly skilled Campaign Manager to join our Marketing team at Worldline. As a key player in our team, you will be responsible for crafting and executing marketing campaigns that drive results and support our business growth.Key ResponsibilitiesCampaign Development: Define and build Ad-Hoc marketing campaigns to captivate our...
-
Marketing Digital Project Manager
il y a 3 semaines
Courbevoie, Île-de-France EQUANS Temps pleinAbout the RoleWe are seeking a highly motivated and organized Marketing Digital Project Manager to join our team at EQUANS France. As a key member of our marketing department, you will be responsible for leading and coordinating digital marketing projects to facilitate and strengthen commercial prospecting within EQUANS France and its divisions.Key...
-
Marketing Digital Project Manager
il y a 2 semaines
Courbevoie, Île-de-France Equans Temps pleinAbout the RoleWe are seeking a highly motivated and organized Marketing Digital Project Manager to join our team at Equans France. As a key member of our marketing department, you will be responsible for leading and coordinating digital marketing projects to facilitate and strengthen commercial prospecting within Equans France and its divisions.Key...
-
Campaign Manager
il y a 3 semaines
Courbevoie, Île-de-France Worldline Temps pleinAbout the OpportunityWe are seeking a highly skilled Campaign Manager to join our Marketing team at Worldline. As a key player in our team, you will be responsible for crafting and executing marketing campaigns that drive results and support our growth in Europe.Key ResponsibilitiesCampaign Development: Define and build Ad-Hoc marketing campaigns to...
-
Content Marketing Manager
Il y a 4 mois
Courbevoie, France Bureau Veritas Temps plein**Discover a project that really suits you** Want to contribute to a more sustainable world? Join Bureau Veritas as a Content Marketing Manager. For nearly 200 years, Bureau Veritas Marine & Offshore has been recognized worldwide for its technical expertise and reliability. We specialize in the classification and certification of ships, offshore...