Marketing Manager

Il y a 3 mois


Courbevoie, France HSBC Temps plein

-Description de l'emploi

**Environnement**:
HSBC Assurances Vie (France) conçoit une large gamme de produits et services en matière d’assurance-vie, retraite, prévoyance afin de satisfaire au mieux les besoins de la clientèle de ses partenaires distributeurs. Son offre diversifiée et modulable s’adresse à la fois aux particuliers, aux professionnels et aux entreprises.

À la suite de la cession par HSBC de sa banque de particulier, la compagnie HSBC Assurances, filiale de HSBC Continental Europe réinternalise l’expertise marketing et doit définir sa propre stratégie de marque dans un environnement BtoBtoC.

**Rôle**:
HSBC Continental Europe recherche pour sa compagnie d’assurances HSBC Assurances un Marketing Manager.
Au sein de la Direction Marketing, Produits et Distribution, vous contribuerez à la croissance de l’attractivité de la compagnie d’assurances et serez garant de la cohérence de sa promesse avec les expériences que vivent nos clients et nos collaborateurs.

**Principales responsabilités**:

- MARQUE - vous assurez la sécurité et l’utilisation de la marque en France, ainsi que son rayonnement et sa cohérence sur tous les points de contact. Vous suivez l‘évolution des performances de la marque, comprenez et proposez des actions pour la développer. Vous êtes le référent marque au sein de l’entreprise, et y diffusez sa culture.
- STRATEGIE & POSITIONNEMENT - vous contribuez au développement d’un positionnement de communication différenciant de HSBC Assurances en lien avec HSBC Group Insurance et adapté à la stratégie de la compagnie.
- PLAN D’ACTIONS : vous définissez et priorisez les actions et communications sur le site institutionnel, les médias sociaux, la presse et la plateforme de services de la compagnie.
- CONTENU CLIENT : vous êtes garant des contenus de toutes les communications externes de la compagnie et vous assurez le relais des équipes de presse de HSBC Continental Europe dans le suivi des questionnaires presse et la valorisation des expertises et nouveautés de la compagnie : vidéo, rédaction de communiqués, de termes de référence, veille et participation aux trophées, suivi des questionnaires produit.
- MESURE : vous pilotez en continue l’efficacité des plans d’action avec une approche analytique des résultats.
Conditions

**Expérience, compétences & qualifications**:

- Esprit créatif, capacité de réflexion stratégique, passion pour la compréhension des clients, ainsi que des enjeux business sont indispensables pour réussir dans ce rôle
- Excellentes qualités relationnelles
- Curieux, rigoureux, résilient, vous avez le sens des responsabilités et de l’organisation. Vous savez convaincre vos interlocuteurs pour mettre en place vos idées et naviguer dans l’univers matriciel d’un grand groupe international
- Minimum 5 ans d’expérience
- Faire preuve d’une bonne compréhension des tendances et innovations qui influencent la façon dont nous interagissons avec nos clients, nos audiences et nos stakeholders internes
- Anglais courant


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