Associate Manager Key Account
Il y a 5 mois
Company Description
**CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
**The Team**:
With the explosion of growth in eCom and Amazon, Mattel has acted quickly to win in this space by evolving our operating model, team structure and brand proposition to enable us to succeed and be partners of choice for Amazon. As a result, we have seen significant sales growth ahead of the trend in this area
The Mattel Amazon team operates as a separate Regional Team within Europe, set up in a matrix structure with dedicated Sales, Marketing, Finance, Supply Chain and HR functions, located across the region in UK, Germany, France, Italy, Spain and Netherlands. In addition to managing Amazon for the region, the team also drives the strategy of marketplaces and acts as a center of excellence for all things eCom.
In line with Amazon’s expansion, we’ve also evolved from managing 5 European markets to 9, with Netherlands, Sweden, Poland and Belgium launching over the last 3 years. We have also introduced a new Marketing team with regional focus on Category Management and Media. This has further supported how we can partner closely with Amazon to leverage our joint strategy and solidify our strong pan-European business relationship.
We always strive to challenge and re-invent our ways of operating to ensure we continue winning in the eCom space - if you’re motivated by this challenge then come and join us
**Job Description**:
**The Opportunity**:
We’re looking for a passionate and driven eCom expert to build, manage & develop our partnership with Amazon to achieve targeted sales revenue and increase the presence of our brands online. In short, you’ll help to ensure we keep winning in this competitive landscape focused on the French market.
We'll rely on you to seek out new eCom opportunities beyond Amazon with a focus on marketplaces, actively drive change within the company’s capabilities and leverage regional support for strategy, terms negotiation & trade marketing activity planning to unlock potential opportunities.
You’ll successfully collaborate with sales and marketing - on both a regional and local level - to deliver best in class sales activation and promotional strategies, helping Mattel reach #1 Toy Retailer on Amazon
**What Your Impact Will Be**:
Customer Facing:
- Manage day-to-day retailer relationship with several stakeholders at different levels of seniority.
- Closely collaborate with Amazon stakeholders to ensure listings and continuous availability of the Mattel range on the site.
- Promotional investment negotiation.
- Represent the company during trade fairs and showroom visits.
Product Forecasting and replenishment:
- Monthly quantity forecasting for a large portfolio of brands and products that influences production.
- Turnover forecasting on a weekly basis for submission to management.
- Engage with Customer Service to inform buyers about product availability and delivery timings.
- Participate in supply chain projects that will develop efficiency for the company and deliver improved customer service.
Strategy
- Support the ongoing evolution and implementation of the Go to Market strategy as a member of cross functional teams (marketing, digital, logistics, IT )
- Develop and maintain in-depth knowledge of retailers’ and toy market dynamics.
- Identify shopper & ecommerce trends for business growth and implement initiatives & action plans.
Trade Marketing & Activity Planning
- Support Regional Customer Range Planning/Selection (with input from category team)
- Plan and execute customer marketing activities and promotions in collaboration with brand activation.
- Collaborate with the Amazon Category and Media team to maximize turnover and ROI of respective initiative.
Data Analysis and Reporting
- In collaboration with the analytics team, monitor KPIs to deliver on objectives and accelerate business growth.
- Monitor the online analytics tool and take corrective action steps when the online implementation KPIs fail to adhere with target (e.g., reviews, digital content, frequent out-of-stocks etc.)
Financial
- Sales and spending forecasting.
- Manage and track the allocated budget & maintain the respective audit trails.
**Qualifications**:
**What We’re Looking For**:
- Bachelor/ Master/ Diploma desirable.
- Demonstrable experience in Retail/FMCG/Sales/Marketing with solid Key Account Management experience in a multinational environment.
- Proven experience dealing with Amazo
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