Global Marketing-communications Manager

Il y a 2 mois

Marseille, France Ceva Logistics Temps plein

CEVA Logistics provides global supply chain solutions to connect people, products and providers all around the world. Present in 170 countries and with more than 110,000 employees spread over 1,500 sites, we are well on our way to achieving our vision: to be a Top 5 global 3PL._
- We believe that our employees are the key to our success. We want to engage and empower our diverse, global team to co-create value with our customers through our solutions in contract logistics and air, ocean, ground, and finished vehicle transport. That is why CEVA Logistics offers a dynamic and exceptional work environment that fosters personal growth, innovation, and continuous improvement._
- DARE TO GROW Join CEVA Logistics, and you will be part of a team that values imagination, encourages boldness and exemplarity, and is committed to excellence in everything we do. Join us in our mission to shape the future of global logistics as we become a global leader in the logistics industry. As we continue growing at a fast pace, will you “Dare to Grow” with us?_

YOUR ROLEThis position is a job combination between Corporate/Institutional Communications and Marketing Communications.You will Serve as strategist and chief coordinator of business promotion - driving communication part of CEVA’s Go-to-Market strategies for both new and key existing products, as well as passionately promoting the portfolio in a variety of mediums to accelerate awareness and build a pipeline of qualified leads for the sales organization that accelerates orders.- You will actively contribute to the development of the CEVA Logistics brand equity through the deployment of communication actions and campaigns as well as be responsible to develop CEVA Logistics brand, products and services’ attractiveness to customers and external influencers for the benefit of sales growth and customer retention. You will also play a leading role in Design strategies and operations in relation with GHO business lines, GHO Marketing department and Clusters and lead the deployment of relevant and approved action plans.WHAT ARE YOU GOING TO DO?- In partnership with business unit leaders, builds an annual plan that prioritizes marketing activities to support major strategic initiatives.
- Manages moves/adds/changes to the plan and communicates report-outs on progress on a quarterly and annual basis.
- Gains final agreement from business unit leaders on final communication plan before moving into asset development and production.
- Creates a Corporate Capabilities Overview that defines the positioning and key messaging of the business that will be utilized across multiple mediums internally & externally
- Identifies and executes key NPIs and re-commercialized NPIs, in partnership with product marketing management
- Rigorously drives completion of the NPI checklist for every launch - serves as project lead to coordinate all deliverables necessary for launch across various functional departments to assure deliverables are executed on to meet deadlines and commitments.
- Identifies and proposes sales oriented communication strategies for inbound and outbound campaigns
- Proposes news, features, press releases, press kits, special editions (e.g. strategic contracts, product launches, etc.) at worldwide level (with support of worldwide comms relays network and Editorial/ Press specialist).
- Contributes to digital editorial channels: Internet website (Press corner), Social media Corp accounts (LinkedIn, Twitter, Facebook), TV screens, press book (+ support to internal contents - intranet) feeding with contents.
- Updates and nurtures the Marketing communication campaign creation process

WHAT ARE WE LOOKING FOR?- University Degree bachelor in Communications, Marketing strategies, Journalism
- Minimum 10 years experience in Marketing Communications
- Business understanding (market knowledge in area of work, intl. exposure & awareness)
- Demonstrable experience gained in an International & Matrix environment
- Native/Fluent English
- Excellent writing skills : press releases and kits, media briefings, speeches, presentations, articles, messages, strategic planning etc.
- Capable of understanding business challenges / issues and translating them into communication proposals
- Capable of developing messages
- Organization skills: press trips and events, conferences...

As a global organization, and as part of the CMA CGM Group, diversity is critical to our business success; only when we can reflect the cultures, languages, behaviors and local knowledge of our customers, we can succeed. By employing people with different experiences and abilities, we expand our knowledge and increase our creativity and innovation.

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