Head of User Acquisition

il y a 4 semaines


Grand Est, France Ruby Labs Temps plein

**About us**:
**About the role**:
In your capacity as the Lead of User Acquisition, you will be responsible for crafting and implementing multi-channel acquisition strategies aimed at attracting and converting subscribers. While building and managing an in-house team may be part of your responsibilities, your primary focus will be on leveraging your broad experience with various traffic sources to maximize user acquisition and ROI.

**Key Responsibilities**:

- ** ROI Maximization**:

- Develop and implement strategies to continuously improve return on ad spend (ROAS) across all channels
- Identify opportunities for scaling successful campaigns while maintaining or improving efficiency
- ** Data Analysis and Insights**:

- Conduct in-depth analysis of campaign performance metrics
- Collaborate closely with the data team to leverage Tableau reports and other data tools
- Use data-driven insights to inform strategy and tactical decisions
- ** Campaign Structure and Optimization**:

- Design and implement optimal campaign structures across various platforms
- Continuously test and refine ad creatives, targeting, and bidding strategies
- Conduct A/B testing to improve campaign performance and identify scaling opportunities
- ** Multi-Channel Management**:

- Oversee and optimize user acquisition efforts across Pinterest, TikTok, Facebook, Google, and other relevant platforms
- Allocate budget effectively across channels based on performance and potential
- Stay updated on platform changes and new features, adjusting strategies accordingly
- ** Strategy Development**:

- Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets
- Develop comprehensive user acquisition strategies aligned with company objectives
- Continuously adapt strategies based on performance data and market trends
- ** Creative Collaboration**:

- Work closely with creative producers to develop high-performing ad creatives
- Provide data-driven feedback to improve creative performance across channels
- Ensure alignment between acquisition strategies and creative output
- ** Market Research**:

- Stay abreast of industry trends, emerging platforms, and best practices in user acquisition
- Identify and evaluate new traffic sources and acquisition methods
- ** Cross-functional Collaboration**:

- Partner with the data team to leverage insights and improve decision-making
- Collaborate with creative producers to ensure ad creatives align with performance goals
- Work with other teams (e.g., product, marketing) to ensure cohesive user acquisition efforts

**Qualifications**:

- ** Experience**:

- Minimum 5 years of strong experience in subscription user acquisition (web-web, web-app) with relevant products
- Proven track record in paid social media marketing at scale, focusing on lead generation, performance marketing, and conversion optimization
- ** Platform Expertise**:

- Deep understanding of social media platforms, especially Facebook Ads
- Strong experience with TikTok Ads, Pinterest Ads, or similar platforms
- Experience driving leads through Meta is required; experience with other platforms (e.g., TikTok, Snapchat, YouTube) is a plus
- ** Analytical Skills**:

- Strong analytical skills with proficiency in UA analytical tools and techniques
- Advanced skills in performance measurement and optimization
- Ability to analyze complex datasets, generate insights, and make data-backed decisions
- ** Strategic Thinking**:

- Data-driven mindset with the ability to translate insights into actionable testing plans and campaign optimizations
- Strategic thinker with a performance and ROI-driven approach
- Capable of developing and implementing effective lead generation strategies
- ** Project Management**:

- Ability to take initiative, work independently, and drive projects forward
- Strong organizational skills to manage multiple performance-focused campaigns simultaneously
- Proven track record of achieving goals and meeting timelines in a fast-paced environment
- ** Communication and Collaboration**:

- Excellent interpersonal and communication skills
- Creative content writing ability
- Capable of working effectively in a collaborative environment while maintaining focus on performance goals
- ** Personal Attributes**:

- Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts
- Strong problem-solving and decision-making capabilities
- Adaptable and quick to learn in a dynamic digital landscape

**Location**:
**Benefits**:
Discover the perks of being part of our vibrant team We offer:

- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- **Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- **Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- **Company-provided MacBook**:



  • Grand Est, France Ruby Labs Temps plein

    **About us**: **About the role**: **Key Responsibilities**: - Campaign Management: - Manage and optimize advertising campaigns across multiple platforms. - Learn new advertising platforms and implement best practices. - Monitor campaign performance and make data-driven optimizations. - Assist in budget allocation and management. - Data Analysis and...


  • Grand Est, France Social Discovery Group Temps plein

    More than 500 million people in 150 countries enjoy our products, and we strive to have ten times as many. We solve the problem of loneliness, isolation, and disconnection with the help of digital reality. Our **digital nomad team of more than 1200 professionals **works all over the world. Together, we are solving the prevalent problem of loneliness and...

  • User Acquisition Manager

    Il y a 2 mois


    Grand Est, France Ruby Labs Temps plein

    **About us**: **About the job**: We are seeking a dynamic and experienced User Acquisition Manager to join our team. In this role, you will be instrumental in optimizing our native advertising strategies, driving performance across various ad networks, and enhancing our subscription model products. If you have a deep understanding of native ad platforms, a...

  • Head of Development

    il y a 4 semaines


    Grand Est, France Social Discovery Group Temps plein

    More than 500 million people in 150 countries enjoy our products, and we strive to have ten times as many. We solve the problem of loneliness, isolation, and disconnection with the help of digital reality. Our **digital nomad team of more than 1200 professionals **works all over the world. Together, we are solving the prevalent problem of loneliness and...


  • Grand Est, France Ruby Labs Temps plein

    **About us**: **About the role**: We are seeking a specialized Telegram User Acquisition Manager to drive subscriptions for our web-based products across three brands within our holding company. We are specifically looking for a professional with extensive experience in Telegram advertising, as we value the depth of expertise that comes from long-term focus...


  • Grand Est, France Xsolla Temps plein

    Working at Xsolla offers the chance to be at the forefront of the gaming industry, where innovation and creativity thrive. Xsolla is known for its dynamic work environment, cutting-edge technology, and opportunities for professional growth. Employees have the chance to work with top global gaming companies, contributing to impactful projects that shape the...

  • Product Designer

    Il y a 2 mois


    Grand Est, France Xsolla Temps plein

    Xsolla is a global video game commerce company that provides developers and publishers with tools to help them launch, manage, and monetize their games. Our mission is to empower creators with the technology and expertise they need to succeed in the gaming industry. We are seeking a talented and passionate Product Designer to join our dynamic team. As a...

  • Cro Manager Ruby Labs

    Il y a 3 mois


    Grand Est, France Ruby Labs Temps plein

    **About us**: **About the role**: We are hiring an experienced and highly analytical Conversion Rate Optimization (CRO) Manager to join our team working on a web funnel subscription-based products. In this role, you will be responsible for optimizing the conversion rates of our Web products and improving the user experience to drive higher conversions and...

  • UX Designer

    il y a 4 semaines


    Grand Est, France Social Discovery Group Temps plein

    More than 500 million people in 150 countries enjoy our products, and we strive to have ten times as many. We solve the problem of loneliness, isolation, and disconnection with the help of digital reality. Our **digital nomad team of more than 1200 professionals **works all over the world. Together, we are solving the prevalent problem of loneliness and...


  • Grand Est, France Ruby Labs Temps plein

    **About us**: Power Peptides is a cutting-edge e-commerce platform specializing in the sale of high-grade Research-Purpose-Only (RPO) peptides and nootropics. Our company is dedicated to supplying researchers and enthusiasts with the finest quality products in the market, underpinned by robust testing protocols to ensure unparalleled purity. **About the...


  • Grand Est, France IDT Temps plein

    We are looking for an experienced Senior Golang Software Engineer to join the DTC Core Team within our flagship product** - **BOSS Revolution**. You have a chance to work with a team of outstanding professionals on a really challenging product: a fast-growing International Calling business with millions of real users. You will never be bored—our team is...


  • Grand Est, France Ruby Labs Temps plein

    **About us**: At Hint, we revolutionize the way people engage with astrology by combining cutting-edge NASA data with personalized guidance from professional astrologers. Our app offers hyper-personalized insights, 1-on-1 consultations, and detailed astrological charts, helping users navigate their lives with greater awareness and confidence. We are...


  • Le Grand-Quevilly, France LAT Nitrogen Temps plein

    **Are you looking to leverage your IT expertise in a role that spans strategic oversight and operational excellence? As we embark on our expansion journey, we're seeking a dynamic and skilled Head of IT Infrastructure & Workplace to play a pivotal role in shaping our IT landscape.** **Location**: Flexible France: Courbevoie (92); Grand-Quevilly (76);...

  • Frontend Developer

    Il y a 2 mois


    Grand Est, France amma family Temps plein

    amma family creates services for moms-to-be and their families. Our core product is an international mobile app, amma pregnancy & baby tracker. We have an ambitious mission: to make families happier. **about us in numbers**: - Our app is translated into 20 languages, with users from 193 countries - Over 2 million monthly active users (MAU) and more than...


  • Grand Est, France IDT Temps plein

    We are looking for an experienced **Lead Mobile Flutter Software Engineer** to join the DCS Team within our core product - BOSS Revolution. You have a chance to work with a team of outstanding professionals on a really challenging product: a fast-growing International Calling and Money Transfer business with millions of real users. You will never be...


  • Grand Est, France IDT Temps plein

    We are looking for an experienced **Senior Mobile Flutter Software Engineer** to join the Money Remittance Team within our core product -BOSS Revolution. You have a chance to work with a team of outstanding professionals on a challenging product: a fast-growing Money Transfer business with millions of real users. You will never be bored—our team is...

  • Product Owner Wintech

    Il y a 3 mois


    Grand Est, France Ruby Labs Temps plein

    **About us**: At WinTech, we are at the forefront of innovation, crafting cutting-edge consumer products that shape the future. Our diverse portfolio spans the health, education, and entertainment sectors, offering exciting opportunities to make a real impact. Our dynamic teams are the driving force behind our success, and we’re always on the lookout for...


  • Grand Est, France Social Discovery Group Temps plein

    More than 500 million people in 150 countries enjoy our products, and we strive to have ten times as many. We solve the problem of loneliness, isolation, and disconnection with the help of digital reality. Our **digital nomad team of more than 1200 professionals **works all over the world. Together, we are solving the prevalent problem of loneliness and...


  • Grand Est, France M9 Logistics Temps plein

    **About company** We are an international forwarding company. We work worldwide in many countries - our great team with different backgrounds in Europe, Asia, the Americas. But whatever we work, whatever language we speak, we are all united by one general vision - to move forward and create a better life for many people. Our wonderful team is the heart and...

  • Ml Ops

    il y a 1 mois


    Grand Est, France Social Discovery Group Temps plein

    More than 500 million people in 150 countries enjoy our products, and we strive to have ten times as many. We solve the problem of loneliness, isolation, and disconnection with the help of digital reality. Our **digital nomad team of more than 1200 professionals **works all over the world. Together, we are solving the prevalent problem of loneliness and...