Cdi - CRM Lifecycle Specialist W/m - Brand

il y a 3 semaines

Annecy, France Salomon Temps plein

Company Description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its Play-Minded Program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.
- Amer Sports est le leader mondial des équipementiers du sport avec les marques Salomon, Arc’teryx, Peak Performance, Atomic et Wilson._
- Salomon SAS, « The Mountain Sport Company », est née en 1947 au cœur des Alpes et berceau de l’alpinisme moderne. Grâce à la passion du sport et un design innovant, Salomon a créé une vaste gamme de nouveaux concepts révolutionnaires en fixations, chaussures, skis et vêtements pour le ski alpin et nordique et a pu apporter des solutions innovantes dans le footwear, et les équipements pour le snowboard, la compétition, l’alpinisme, la randonnée, le trail running and bien d’autres sports._
- Au travers de cette orientation vers la performance, Salomon innove et excelle sur les sports de montagne, en convertissant de nouvelles idées en produits et en repoussant les limites du possible. L’engagement, la culture et l’héritage de Salomon sont tous liés par un simple concept : chaque salarié peut faire de Salomon la marque de montagne de référence. Salomon s’engage de manière responsable pour l’outdoor au travers de son programme Play-Minded. La diversité est l'une des cinq valeurs de Salomon, c'est pourquoi nous nous engageons à créer un environnement accessible à tous._
- Le siège de Salomon est basé à Annecy (74), France._

**Job Description**:
**We are looking for a **CRM Lifecycle Specialist W/M** to**:

- The Consumer Lifecycle Specialist manages the entire customer lifecycle program through automated consumer-based journeys. They participate in the implementation, operation and development of the overall consumer loyalty strategy.

**You will work in close collaboration with our Ecommerce, Digital, Brand, Retail, D2C, Marketing, IT, Consumer Service** teams.**

**You will report directly to the Global Head of Consumer Relationship.**

**Main Activities**:

- Manage the development of automated consumer journeys, customized to target audiences and consumer behavior/lifecycle, to deliver an engaging experience throughout their relationship with Salomon.
- Work closely with the Consumer Membership Specialist to ensure that the consumer journeys related to the relationship program are consistent with the various touchpoints.
- Manage the continuous improvement of retention methods, such as improving lead onboarding, purchase frequency, CLV (Customer Lifetime Value), NPS (Net Promotor Score) and decreasing churn.
- Track and analyze automated journeys to assess performance, identify opportunities for improvement and define corresponding solutions.
- Maintain an overview of marketing trends in consumer, technology, loyalty, and integrate these practices into solutions to maximize effectiveness.

**_
Directement rattaché(e) au Global Head of Consumer Relationship, notre futur(e) _**_CRM Lifecycle Specialist H/F,_**_ aura pour missions de :_**
- _ Le Consumer Lifecycle Specialist gère l'ensemble du programme de cycle de vie client grâce aux parcours automatisés basés sur les consommateurs. Il/elle participe à la mise en œuvre, au fonctionnement et au développement de la stratégie globale de fidélisation des consommateurs._

**_ Vous travaillerez en étroite collaboration avec les équipes Ecommerce, Digital, Brand, Retail, D2C, Marketing, IT, Consumer Service._**

**_
Activités principales :_**
- _ Gérer le développement de parcours automatisés pour les consommateurs, personnalisés en fonction des audiences visées et du comportement/cycle de vie des consommateurs, afin de leur offrir une expérience attrayante tout au long de leur relation avec Salomon._
- _ Collaborer avec le Consumer Membership Specialist pour s'assurer que les parcours des consommateurs liés au programme relati

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