Marketing Associate

il y a 1 mois


Paris e, France CoinShares Temps plein

**Role Summary**:
Your mission will be focused on CoinShares Exchange-Traded-Products (ETP).

The Marketing team objective is to address sophisticated investors for them to consider investing in crypto through our products. Within the team, your role will be to support the growth of our product activity in key European markets, such as Germany, Austria, Switzerland and France.

You will be responsible for the distribution of our messaging and materials to our main audience (directly or through partners), while participating in our global marketing strategy.

You will work closely with our design, legal, product and research teams to gather key information, develop messaging and distribute it on proper channels - social, website, media.

Last but not least, you will report to a tight-knit team of experienced marketing professionals, driving strategy and innovation for our Asset Management business and overall brand.

**Duties & Responsibilities**:
**Promote Coinshares' products through our social & content distribution**:

- Lead CoinShares' social media presence to build awareness around our products and educate our audience. You will be in charge of our social editorial calendar, building strong and engaging messaging to distribute our content (education, research, news, analysis ), interact with investors or seize market news or opportunities.
- Work on our newsletters content and distribution to push key and insightful news in order to develop engagement and word of mouth with our audience.
- Analyse our actions and build recommendations.

**Build marketing opportunities with our partners****:

- Assist in building co-marketing plans with the leading brokers in Europe.
- Contribute to the creation of marketing materials & presentations to address our retail audience and partners.

**Take part in CoinShares marketing strategy**:

- Participate in the strategic reflection about CoinShares' marketing strategy for ETPs.
- Participate in creating media plans for CoinShares' ETPs.
- Monitor and analyse market trends and competitor activities to inform marketing strategy for ETPs.

**Undertaking any other such duties as may be reasonably required by the role.**

**Qualifications, Skills & Experience**:

- Masters’ degree (or equivalent) in Marketing, Business or related field is essential.
- Previous experience in Marketing (agency, product marketing or other relevant
experience) is essential.
- Strong understanding of social media platforms (Twitter, LinkedIn, Instagram) and
marketing is essential.
- Excellent written and verbal communication skills in French & English, is essential. Written and verbal communication in German is desirable.
- Proficient understanding and knowledge of social media platforms and their associated protocols is essential.
- Analytical mindset, project management skills are essential.
- Strong attention to detail and ability to multitask is essential.
- Interested in or curious about crypto and finance is desirable.



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